Ese urashaka kubyaza amahugurwa umusaruro kugirango uteze imbere ubucuruzi bwawe? Dore zimwe mu nama zagufasha kongera amahirwe yawe yo kwitabira amahugurwa.
Ese urashaka kubyaza amahugurwa umusaruro kugirango uteze imbere ubucuruzi bwawe? Dore zimwe mu nama zagufasha kongera amahirwe yawe yo kwitabira amahugurwa.
Nka rwiyemezamirimo, gushaka uburyo wakwitabira amahugurwa bishobora kuba imwe mu ngamba yagufasha kongera ubushobozi n’ubumenyi byatuma ubucuruzi bwawe bubasha gutera imbere. Ariko, amahirwe y’amahugurwa akunze kuboneka aba agenewe abantu bacye kandi kuyitabira bisaba gukora ihiganwa rikomeye. Kubera iyo mpamvu rero, ni ingenzi kongera amahirwe yawe yo gutoranywa mu bitabira amahugurwa.
- Shakisha witonze umuryango cyangwa ikigo gitanga amahugurwa. Mbere yo gusaba kwitabira amahugurwa, banza wumve byimazeyo intego ya cyo, indangagaciro za cyo n’icyo amahugurwa ya cyo yibandaho mu buryo bw’umwihariko. Numara kumenya ibyo ngibyo, bizagufasha guhuza ubusabe bwawe n’intego za cyo; ibyo bikazagufasha kongera amahirwe yawe yo kuboneka mu bashobora kwemererwa kwitabira ayo mahugurwa. Menshi mu mahugurwa aboneka yibanda ku rwego rw’ibikorwa runaka cyangwa ku ntera y’iterambere ubucuruzi buba bugezeho.
- Ibande ku bunararibonye no ku bushobozi usanganywe: Mu gihe usaba kwitabira amahugurwa runaka, ibande ku bunararibonye no ku bushobozi usanganywe muri urwo rwego bigaragaza uburyo ushobora guteza imbere ubucuruzi bwawe. Vuga bimwe mu bigo by’ubucuruzi wakozemo, imirimo y’ubuyobozi wakoze cyangwa imishinga yerekana ko uri inzobere. Iyo ugaragaje ibyo wakoze, uba ushobora guhindura mu buryo bwiza ibyo ushobora gukora mo ubushobozi bwo kwiga n’ubwo kugira uruhare mu bikorwa bya gahunda n’iby’ikigo. Niba ari nta bunanararibonye cyangwa ubushobozi ufite muri urwo rwego, garagaza kandi ushimangire ubushake bwawe bwo kwiga.
- Fata umwanya maze utegure ubusabe bwanditse neza kandi bujyanye n’amahugurwa ukeneye. Ubusabe bwawe bugomba gusobanura neza impamvu ituma usaba kujya muri ayo mahugurwa. Sobanura impamvu ituma ayo mahugurwa ahura n’intego zawe n’ibyo wifuza kugeraho. Koresha ingero zihariye n’ibyo wakoze kugirango bishimangire ubusabe bwawe kandi ugaragaze n’ubushobozi bwawe bwo gushyira mu bikorwa ingamba z’iterambere ry’ubucuruzi.
- Korana n’abandi kandi ushake abahamya bashyigikira ubusabe bwawe: Baza abo muhuriye mu mwuga umwe maze ukusanye amakuru ku byerekeranye n’umuryango cyangwa ikigo gitanga amahugurwa. Gisha inama abajyanama, ba rwiyemezamirimo bagenzi bawe, cyangwa abo muhuriye mu rwego rw’imirimo babigize umwuga bashobora gutanga ubuhamya ku byerekeranye n’ubushobozi bwawe n’ibyo ushoboye Iyo ufite abatangabuhamya bagutangiye ubuhamya bukomeye, ibyo bishimangira ubusabe bwawe bikanongera amahirwe yawe yo gutoranywa mu bemererwa kwitabira amahugurwa.
- Tegura ibizami mu magambo cyangwa amasuzuma witonze: Niba ibikorwa byo gutoranya abitabira amahugurwa birimo ibizami mu magambo cyangwa amasuzuma, ni ngombwa kubitegura witonze. Kora ubushakashatsi ku byerekeranye n’Ibibazo by’ibizami mu magambo bikunze kubazwa noneho wimenyereze kubisubiza. Imenyereze ingero zigirwaho cyangwa ingero z’ubucuruzi ushobora kubazwaho mu gihe cyo kubazwa. Iyo witeguye neza, uba ushobora kugaragaza ubumenyi n’ubushobozi bwawe wiyizeye;bigatuma ugaragara neza imbere ya komisiyo ishinzwe gutoranya abazitabira amahugurwa.
Gukora amahugurwa mu bijyanye n’iterambere ry’ubucuruzi bishobora kuzana impinduka kuri ba rwiyemezamirimo bashaka kongera ubushobozi bwabo no guteza imbere ubucuruzi bwabo. Wicika intege niba usabye amahugurwa bikanga kandi umenye kwigira ku makosa uba wakoze mbere. Iyo wabiteguye neza kandi ukamenya guteganya, uba wongera amahirwe yo kuba watoranywa mu bajya mu mahugurwa. Tubifurije amahirwe!
Imbaraga z’Ubujyanama : Impamvu ari ingenzi kuri ba Rwiyemezamirimo bagitangira imirimo
Imbaraga z’Ubujyanama : Impamvu ari ingenzi kuri ba Rwiyemezamirimo bagitangira imirimo
Gutangiza ibikorwa by’ubucuruzi bishya bishobora kuba bintu bishimisha cyane kandi binaniza. Kuri ba rwiyemezamirimo bagitangira imirimo, kunyura mu bibazo bikomeye byo mu rwego rw’ubucuruzi bishobora kuba ibintu bikomeye; bikaba byatuma urugendo ruganisha ku mikorere myiza rubatera ubwoba. Iyo bimeze gutyo, ubujyanama bugaragara nk’igikoresho gikomeye gishobora kugira ingaruka ikomeye ku cyerekezo cy’urugendo rwa rwiyemezamirimo ugitangira. Muri iyi nyandiko, twibanze ku kugaragaza uburyo ubujyanama ari ikintu gituma rwiyemezamirimo ugitangira imirimo abasha gukora neza n’uburyo rwiyemezamirimo yabasha gushaka umujyanama washobora kumushyigikira.
Dore uburyo umujyanama yabasha gufasha rwiyemezamirimo:
Kwigira ku byo umuntu yanyuzemo : Abajyanama bazana ubumenyi n’ubunanararibonye bwinshi. Bishoboka ko nabo baba baranyuze mu ngorane no mu nzitizi zimeze kimwe n’izo rwiyemezamirimo ugitangira imirimo anyuramo. Iyo babwiye abandi uko byabagendekeye, abajyanama baba batanze ibitekerezo by’ingirakamaro n’amasomo ashobora gufasha ba rwiyemezamirimo bashya kwirinda kugwa mu mitego benshi baba barakunze kugwamo bigatuma bafata ibyemezo bazi impamvu babifashe. Iyo babonye inama z’umujyanama, ba rwiyemezamirimo bashobora gufata ibyemezo bazi impamvu babifashe, bakagabanya ubukana bw’ingorane ziterwa n’amakosa atuma batanga amafaranga menshi kandi bakabasha gukoresha neza igihe n’amikoro baba bafite.
Kubaka ihuriro ry’imikoranire hagati y’abantu bakora ibikorwa bimwe rikomeye : Kenshi na kenshi, abajyanama bagira amahuriro y’imikoranire y’abantu bakora imirimo imwe yagutse mu rwego rw’imirimo bakoreramo. Kumenyana no guhuzwa bamwe n’abandi bikorwa binyuze ku mujyanama bishobora gukingurira amarembo abashobora kuba abashoramari, abakiriya, cyangwa abafatanyabikorwa. Ihuriro ry’imikoranire ry’abantu bakora imirimo imwe rikomeye rishobora kwihutisha izamuka rya rwiyemezamirimo ugitangira imirimo rikanongera amahirwe ye yo kubasha gukora neza.
Kubwira rwiyemezamirimo uko ibintu biteye mu by’ukuri : Abajyanama bashobora gutanga inama zitabogamye kandi zubaka. Bashobora gusuzuma mu buryo butabogamye ingamba za rwiyemezamirimo ugitangira, ibicuruzwa cyangwa serivisi ze; bakanareba ahari ibibazo hakwiye kunozwa. Gutanga inama zinenga ariko zubaka bituma rwiyemezamirimo abasha kunononsora ibitekerezo bye noneho akabihuza n’ibikorwa biba bikenewe.
Kwimaka umuco wo kwita ku byo umuntu akora : Abajyanama bashobora gutuma ba rwiyemezamirimo bita ku byo bakora no ku ntego zabo. Iyo bashyizeho ibimenyetso by’ibigomba kugerwaho bakanasuzuma ibigenda bikorwa buri gihe, abajyanama baba bari kugukurikirana ba rwiyemezamirimo, babarinda kurangara cyangwa guteshusha ku cyerekezo cya rwiyemezamirimo ugitangira imirimo.
Kugira icyizere n’ubushobozi bwo Kuyobora : Ubujyanama bwongerera ba rwiyemezamirimo ubushobozi bw’ingirakamaro bwo kuyobora. Iyo bitegereje kandi bakigira ku bajyanama babo, ba rwiyemezamirimo bagitangira imirimo babasha kunoza uburyo bwabo bakoresha bayobora noneho bakazamura icyizere baba bakeneye kugirango babashe kuyobora itsinda ryabo uko bikwiye.
Kenshi na kenshi, abajyanama baha agaciro gake imitekerereze isanzwe imenyerewe ahubwo bagashishikariza ba rwiyemezamirimo gukoresha uburyo bwo guhanga ugushya. Iyi myumvire mishya ishobora gufasha ba rwiyemezamirimo gutekereza ibindi bintu; ibyo bikaba byatuma bashaka ibisubizo bijyanye no guhanga udushya bikanatanga akarusho mu bijyanye no guhigana ku isoko.
Mu buryo butagibwaho impaka, ubujyanama ni ikintu gikomeye cyane kuri ba rwiyemezamirimo bagitangira imirimo. Inama, ubufasha, n’ubwenge bigishwa n’abajyanama bishobora gutuma habaho ikinyuranyo mu rugendo rwabo rwekeza ku iterambere nka ba rwiyemezamirimo. Kwakira ubujyanama binoza ibitekerezo bya rwiyemezamirimo ugitangira imirimo; bikanatuma agira imikurire ye ku giti cye n’ubudaheranwa. Ba rwiyemezamirimo bafite inyota yo gutera imbere bahamagariwe gushaka abajyanama bafite ibitekerezo bijyanye n’icyerekezo cyabo, n’indangaciro zabo ndetse n’intego zabo kuberako imbaraga z’ubujyanama zishobora kuba imbarutso zizamura ubucuruzi bwabo zikabushyira ku zindi ntera nshya z’ibyo bugenda bugeraho.
Guhura no kwakira Ibibazo mu bucuruzi bishobora gufasha rwiyemezamirimo kubaka ubudaheranwa. Dore uko bigenda!
Guhura no kwakira Ibibazo mu bucuruzi bishobora gufasha rwiyemezamirimo kubaka ubudaheranwa. Dore uko bigenda!
Kuba rwiyemezamirimo bishobora kuba inzira ishimishije kandi ibyara n’inyungu,ariko bishobora nanone kuba inzira y’inzitane irimo ingorane nyinshi umuntu ashobora guhuriramo n’ibintu atazi. Nubwo inkuru zijyanye n’ubucuruzi bugenda neza arizo zikunze kugaragara mu nkuru nyamukuru z’ibitangazamakuru, ibidakunze kugaragara ni ubucuruzi buhomba butagira umubare ariko bukaba ari bwo buharura inzira ituma nyirabwo abasha gutsinda. Guhomba ni igice cy’urugendo ba rwiyemezamirimo badashobora kwirinda. Ariko, ubushobozi bwo kugeruka ukava mu ngorane no mu bibazo ni bwo butandukanya ba rwiyemezamirimo bahiriwe n’abandi bitagendekeye neza. Iyi nkuru iribanda ku mpamvu ibihombo n’ubudaheranwa ari bimwe mu bice by’ingenzi bigize urugendo rwo kuba rwiyemezamirimo n’uburyo guhura na byo no kubyakira bishobora gufasha rwiyemezamirimo gutera imbere cyane.
Igihombo nk’imbarutso yo gutera imbere: Mu bijyanye no kuba rwiyemezamirimo, guhomba ntabwo bifatwa nk’iherezo ry’ubuzima; ahubwo ni uburyo bushobora gutuma rwiyemezamirimo abasha gutera imbere akanarushaho kunoza imikorere ye. Iyo ba rwiyemezamirimo bahuye n’ibihombo, bazana amahirwe atagira uko anagana yo kwigira ku makossa bakoze, kunoza ingamba zabo, no kuzana ibisubizo byo guhanga udushya. Urugero, iyo igicuruzwa kigiye ku isoko kibuze abaguzi, bishobora gutuma nyiracyo yunguka ibitekerezo bimufasha gukora igicuruzwa kirushijeho kuba kiza cyangwa agashyiraho ingamba y’ubucuruzi irushijeho kujyana n’isoko. Guhura n’igihombo no kwabyakira no kubikoresha nk’imbarutso yo guhanga ibicuruzwa bishya bishobora gutuma rwiyemezamirimo abasha gutera imbere ku buryo bitari kuza gushoboka iyo ataza guhura n’ibyo bibazo. Buri kintu cyose rwiyemezamirimo ananiwe gukora kimuha ibitekerezo by’ingenzi bituma abasha kuba yakwegera imikorere myiza kurushaho. Fata ibihombo nk’amahirwe yo gusuzuma ibyo wakoze n’uburyo ukwiye kuzabikora mu gihe kiri imbere.
Kugira imyumvire yo gutera imbere: Ubudaheranwa bufitanye isano ya bugufi n’imyumvire yo gutera imbere- gutekereza ko ubushobozi n’ubwenge bishobora gutezwa imbere binyuze mu kwitangira ibyo umuntu akora no gukora cyane. Ba rwiyemezamirimo bafite intumbero yo gutera imbere bafata igihombo nk’igice karemano cy’urugendo rw’imyigire. Aho kurohamishwa no kutabasha kwiyizera cyangwa n’ubwoba, hangana n’izo ngorane ufite amatsiko n’ishyaka maze ugerageze kwumva uburyo wanoza kandi ugahuza ingamba n’ibikorwa uzakora mu bihe biri imbere.
Koga mu mihindagurikire y’amarangamutima: Kugira ubudaheranwa mu rwego rw’amarangamutima ni ingenzi kugirango umuntu abashe kujyana n’imihandagurikire y’amarangamutima ba rwiyemezamirimo bahura nayo – amarangamutima y’urugendo yo hejuru n’ayo hasi. Kubasha gucunga ko abandi bashobora kuba ba rwiyemezamirimo batakwakira, guhangana n’igwa ry’isoko cyangwa kutabasha kugurisha mu gihe runaka igicuruzwa gishya kigeze ku isoko bishobora gutera ibibazo byo mu rwego rw’amarangamutima. Ba rwiyemezamirimo bagomba kugira ubwenge bwo mu rwego rw’amarangamutima kugirango babashe gucunga imihangayiko, impungenge, n’ibyiyumviro byo kutabasha gukora ikintu runaka. Iyegereze itsinda ry’abantu bagushyigikira bakugira inama na bagenzi bawe kugirango bagufashe guhangana n’imihindagurukire y’amarangamutima.
Kwiyubakamo Umutima ukomeye : Umutima ukomeye, gudacika intege no gushishikarira kugera ku ntego z’igihe kirekire ni byo biranga ba rwiyemezamirimo bafite ubudaheranwa. Ubushake bwo gukomeza gukora kabone n’iyo waba wahuye n’ibibazo butuma ba rwiyemezamirimo babasha gukora neza ureste abahita bareka ibikorwa byabo ako kanya. Kuba ba rwiyemezamirimo nta na rimwe biba ari ukoga mu nyanja ituje. Ariko, abafite umutima ukomeye babasha kunyura mu nkubi y’umuyaga bakagumya guhatana kugirango babashe gutera imbere. [ANDIKA HANO UBURYO UMUNTU YAKWIYUBAKAMO UMUTIMA UKOMEYE].
Guhindura ingorane mo amahirwe : Ba rwiyemezamirimo barangwa n’ubudaheranwa bafata ingorane nk’amahirwe yo gushingiraho no guhanga udushya. Bumva ko ingorane kenshi na kenshi ziganisha ku mahirwe atunguranye yo gutera imbere no kunoza ibyo bakora.
Mu bikorwa bya ba rwiyemezamirimo, igihombo ntabwo ari ikintu umuntu ahitamo ahubwo ni igice cy’urugendo. Ubudaheranwa ni intwaro ifasha ba rwiyemezamirimo guhangana n’ibibazo, kubikuramo amasomo, no kubikuramo ingufu n’ubuhanga bwisumbuye. Iyo ba rwiyemezamirimo bakiriye ibihombo banyuramo kandi bagakomeza ubudaheranwa, bahindura ingorane banyuramo mo imbarutso basimbukiraho kugirango babashe gutera imbere.
Inama eshanu zifasha umucuruzi gufata ibyemezo byiza byo mu rwego rw’imari
Inama eshanu zifasha umucuruzi gufata ibyemezo byiza byo mu rwego rw’imari
Kenshi na kenshi, abacuruzi bakenera kugura imitungo cyangwa ibicuruzwa bijya mu bubiko cyangwa bakagura ibindi bintu bagamije guteza imbere ubucuruzi bwabo. Ariko, kenshi na kenshi amikoro aba ari macye, kubera iyo mpamvu, ni ngombwa gufata ibyemezo byo mu rwego rw’imari byiza kurusha ibindi byose bishoboka.
Nimucunga amikoro yanyu uko bikwiye, muzabasha kugera ku ntego zanyu neza kandi mubashe kunoza imikorere y’ikigo cy’ubucuruzi cyanyu muri rusange. Dore inama eshanu zabafasha gufata ibyemezo bitanu byo mu rwego rw’imari.
- Ruhuka: Mbere yo kugira ibintu ugurira ikigo cy’ubucuruzi cyawe, ikintu cya mbere ugomba gukora ni ukuruhuka noneho ugatekereza ku ntego ufitiye ikigo cy’ubucuruzi cyawe. Ese igicuruzwa ugurira ikigo cyawe gishyigikira izo ntego cyangwa gihabanye nazo? Wikwishyiraho igitutu cyangwa ngo abandi bakigushyireho.
- Baza: Baza ibibazo bijyanye n’ibiguzi n’ingorane zijyana n’ibyo ugomba kugura. Komeza ubaze ibindi bibazo kugeza igihe wumviye icyo wishyurira n’icyo uhawe. Wigira isoni zo kubaza ibibazo byinshi. Dore bimwe mu bitekerezo by’ingirakamaro: Bizagenda gute nibidakora? Ese nshobora guhagarika kugura iki gicuruzwa ngasubizwa amafaranga? Ese hari amafaranga y’igihembo, imisoro, ibihano, cyangwa andi mafaranga ajyanye n’icyo gicuruzwa? Mu by’ukuri ni iki mpawe kubera amafaranga nishyuye? Iki gicuruzwa gifite iyihe garanti?
- Gereranya: Gereranya ibiciro maze urebe niba uri kwishyura igicuruzwa ku giciro gikwiye. Itegereze cyane maze urebe niba atari ikintu kigaragara nk’aho ari cyiza kurusha uko kiri mu by’ukuri. Genzura niba abantu cyangwa ibigo by’ubucuruzi mukorana byanditswe mu buryo bwemewe.
- Cishiriza : Cishiriza ikiguzi cy’ibyo ushaka kugura noneho urebe niba kijyanye n’amafaranga usabwa kwishyura. Ushobora kubona kuri interineti ibikoresho n’ibyo ushobora kwifashisha ubara bikagufasha kugereranya ibicuruzwa cyangwa serivisi zo mu rwego rw’imari. Gereranya ikiguzi cya byose, harimo amafaranga y’ibihembo n’andi yose usabwa kwishyura n’agaciro k’igicuruzwa uhabwa.
- Fata icyemezo : Niba watekereje ku byerekeranye n’uburyo igicuruzwa runaka cyagira uruhare ku ntego zawe, nyuma yo kubaza ibibazo byawe byose, nyuma yo kugereranya ibiciro, no gucishiriza ku bijyanye n’ikiguzi cyacyo, fata icyemezo niba ugomba gukomeza gukora igikorwa cyo kugura icyo gicuruzwa cyangwa kukireka. Andika ibi byose bimaze kuvugwa noneho ubirebe nk’uko biri koko kugirango ubashe gufata icyemezo.
Twizeye ko nimukoresha ubu buryo, muzabasha gufata ibyemezo byo mu rwego rw’imari birushijeho kuba byiza bizafasha ibikorwa by’ubucuruzi byanyu.
Five Tips to Make Better Financial Decisions
Business owners generally need to purchase assets or inventory or make other purchases to help their businesses grow. But resources are often scarce, so it is important, therefore, to ensure you’re making the best financial decisions you can.
If you manage resources appropriately, you will be able to better accomplish your goals and improve your company’s overall performance. Here are five tips to make better financial decisions.
- Pause: Before making a purchase for your business, the first thing you should do is pause and think about what your goals are for your business. Will the item you are purchasing support those goals or deter from them? Don’t pressure yourself or let other people pressure you.
- Ask: Ask questions about the costs and risks associated with a purchase. Keep asking more questions until you understand what you’re paying for and what you are receiving. Don’t be shy about asking many questions. Here are some ideas: What will happen if it doesn’t work out? Can I stop the transaction and get my money back? Are there fees, taxes, penalties, or other charges? What exactly am I receiving in return for the amount I am paying? What warranty or guarantee does this come with?
- Compare: Compare prices to make sure you are paying a fair price. Keep an eye out for anything that seems too good to be true. Ensure that the people and businesses with whom you are working are properly registered.
- Estimate: Estimate the costs associated with your purchase and make sure you are getting value for your money. You can find online tools and calculators to compare financial products or services. Compare the total cost, including fees and chargers, to the value you are receiving.
- Decide: If you thought about how a purchase will contribute toward your goals, asked all your questions, compared prices, and estimated your total costs, make a decision whether to move forward with the transaction or not. Write down all of the above and look at it objectively to help you decide.
We hope that by applying this method, you will be able to make better financial decisions to support your business.
Intera enye zo gushyiraho Igitekerezo cyo gucuruza ikintu kimwe
Intera enye zo gushyiraho Igitekerezo cyo gucuruza ikintu kimwe
Igitekerezo cyo gucuruza ikintu kimwe gifatwa kandi nk’ikintu kihariye gishyira ku isonga ubucuruzi bwawe ugereranyije n’abo muba muhigana ku isoko.
Kimwe na benshi muri twe, abaguzi bananirwa gukora amahitamo y’ibyo baba bagomba kugura noneho bagashaka guhita bareba ikintu gituma igicuruzwa kimwe cyangwa ubwoko bw’ibicuruzwa runaka bitandukana n’ibindi. Gushaka uburyo bwo kuzamura urwego rw’igicuruzwa cyangwa rwa serivisi ku buryo kirushaho kugaragara aho kugirango kivange mu bindi ni ingenzi. Kubera iyo mpamvu, ni ngombwa ko ba rwiyemezamirimo bashaka ingingo yo gucuruza ikintu kimwe ishobora gukoreshwa mu kuyobora ibyemezo bigamije gushyiraho izina ry’igicuruzwa cyangwa serivisi no kuyamamaza.
Dore intera enye umuntu agomba gukurikiza mu ishyirwaho ry’igitekerezo cyo gucuruza ikintu kimwe gusa ( USP):
- Kumva isoko ugambiriye: Kuba ufite ikintu kihariye kiranga igicuruzwa cyangwa serivisi yawe nta gaciro bigira igihe abaguzi bawe bumva kitabareba cyangwa batakishimiye. Ibi bisobanura ko ugomba kumva abaguzi bawe. Ese bakeneye iki?Kubera iki bashaka kugura ibicuruzwa byawe? Ese ni kubera ko bihendutse? Ni ukubera ko bitabatwara umwanya? Cyangwa ni ukubera ko bakugirira icyizere? Baza abaguzi n’inshuti zawe noneho ukore urutonde rw’impamvu zituma bagura ibicuruzwa byawe. Reba impamvu ikunze guhora igaruka kurusha izindi.
- Sesengura abo muhigana: Kuva umaze kugira urutonde rw’ibyo abaguzi bawe baba bifuza ku bicuruzwa cyangwa serivisi zawe, kora urutonde rw’abo muhigana noneho urebe ibikenewe buzuza. Ibi bizatuma ubasha kumva ibintu byihariye biranga ibicuruzwa byawe kandi bikabitandukanya n’iby’abo muhiganwa.
- Tangaza USP yawe: Iyo umaze kubona impamvu abaguzi bawe bakunda kugura ibicuruzwa byawe aho kugura iby’abo muhiganwa, utegura ubutumwa butangaza USP yawe. Ubu butumwa bugomba kuba bwumvikana, ari bugufi kandi burasa ku ntego. Ugomba kubasha kubutanga mu buryo bworoshye ku buryo abaguzi bawe babasha kubwumva kandi bakaba babasha kubwibuka. Ugomba kwibaza niba izina ryawe ku isoko n’ikimenyetso cy’ubucuruzi cyawe ( logo) bigaragaza neza inyungu ibicuruzwa/serivisi zawe zitanga.
- Kora igerageza kandi usubiremo: Iyo umaze gutegura imvugo ukoresha utangaza USP yawe, usaba abaguzi bawe kuvuga icyo bayitekerezaho. Ibi biganiro bigufasha gufata icyemezo ku byerekeranye n’uburyo bwiza bwo kwamamaza ubucuruzi bwawe.
Igitekerezo cyawe cyo gucuruza ikintu kimwe ntikigomba guhinduka hato na hato. Ahubwo, ni ngombwa guhora gihuzwa n’igihe. Impinduka izo ari zo zose zibaho ku byerekeranye n’imiterere y’isoko cyangwa abo muhiganwa nabo zishobora kugira impinduka kuri USP yawe. Kubera iyo mpamvu, ugomba guhora witegereza ibigenda biba ku isoko noneho ugakora impinduka zikwiye.
Four Steps to Defining Your Unique Selling Proposition
A unique selling proposition, also known as a USP, is a specific thing that gives your business an edge over the competition.
Like many of us, customers are overwhelmed by choice, and they want to quickly figure out what makes one product or brand different from the rest. Finding out how to position your product or service so that it stands out rather than simply blends in is key. So, it’s crucial for entrepreneurs to identify a unique selling point that can be used to guide your branding and marketing decisions.
Here are four steps to keep in mind when defining your USP:
- Understand your target market: Having a unique feature has no value if your customers are not concerned about or interested in it. This means that you need to understand your customers. What do they need? Why do they buy your products? Is it because it is cheaper, saves them time, or because they trust you? Interview clients, and friends and make a list of the reasons they buy your products. Identify what comes up most frequently.
- Analyze your competition: Now that you have a list of what benefits your products or service brings to your clients, make a list of your competitors and identify the needs they are meeting. This will help you understand what characteristic distinguishes your products from those of your competition.
- Communicate your USP: c, come up with a message that communicates your USP. This message needs to be clear, concise, and straightforward. Make sure you can communicate it easily, that your customers can understand it, and that it is easy to remember. Ask yourself if your reputation in the market and your branding (logo) clearly demonstrate the benefit you are providing.
- Test and revise: Once you develop language to communicate your USP, talk to customers to get their thoughts. These interviews should help you decide on the best way to market your business.
Your unique selling proposition shouldn’t change too often, but it’s essential to keep it up to date. Any changes in trends or competitors could affect your USP, so keep an eye on what is happening in the market and adjust accordingly.
Koroshya uburyo bwo gukora inyemezabuguzi
Koroshya uburyo bwo gukora inyemezabuguzi
Nubwo gukora inyemezabuguzi bishobora kuba atari cyo gice cy’ubucuruzi gishimishije kurusha ibindi, gukora inyemezabuguzi ni ingenzi ibyo ari byo byose kugira ngo sosiyete iyo ari yo yose ibashe kugumya gukora. Kubera ko icyorezo cyateye imbogamizi nyinshi mu micungire y’imikoreshereze y’amafaranga, ubu ni ingenzi kurusha mu bihe byose byahise, kugira uburyo bwo gukora inyemezabuguzi bukora neza. Hari uburyo butatu bwo kunoza imicungire y’inyemezabuguzi yawe.
- Gushyiraho uburyo bwo kwishyura bwumvikana
Mbere yo gukora amasezerano cyangwa kugira ubwumvikane mu bijyanye no gukora ubwishyu n’abaguzi bawe, ugomba kubasobanurira uburyo wifuza ko ubwishyu bwakorwa na politiki yawe. Urugero, niba ibyo wifuza ari uko wakwishyurwa mu minsi 15 umaze gutanga inyemezabwishyu, bibamenyeshe mbere. Ibi bifasha abakiriya bawe kudahura n’ibibazo no kudacibwa amafaranga mu buryo butunguranye kandi butabashimishishije mu gihe babonye inyemezabuguzi. Gushyiraho iki kigero cyo gukorera mu mucyo kandi bifasha ikigo cy’ubucuruzi kubaka imikoranire ihamye hagati yacyo n’abakiriya bacyo.
- Menya abakiriya bawe
Kugira ngo ubashe kwishyurirwa ku gihe no mu buryo bukwiye, ni ngombwa kumva imyitwarire y’abakiriya bawe n’ingorane zabo n’ibyo bakeneye. Ese bagira igihe runaka mu cyumweru cyangwa mu kwezi bishyurirwaho amafaranga n’umukoresha cyangwa n’abakiriya babo bwite? Ese bumva bifuza kwishyura bakoresheje amafaranga cyangwa bakoresheje ikoranabuhanga? Kugirana ikiganiro kigufi n’abakiriya bawe bishobora gutuma ubasha guhuza uburyo bwawe bwo kwishyurwa n’uburyo babonamo amafaranga ndetse n’uburyo bifuza kujya bishyura; ibyo bikazagufasha kwishyuza amafaranga bakugomba. Ibyo kandi bishobora kugufasha kumva igihe abakiriya bakeneye ko ubaha ibindi bicuruzwa cyangwa izindi serivisi nshya.
- Koresha ikoranabuhanga
Kubera ko ubucuruzi butangiye kugenda bukoresha ikoranabuhanga, sosiyete nyinshi z’ubucuruzi ziba zitegereje kwishyurwa hakoreshejwe uburyo bw’ikoranabuhanga kuko buzifasha kwishyurwa igihe icyo ari cyo cyose n’ahantu aho ari ho hose. Gushyiraho uburyo bwo kwishyurwa bukoresha ikoranabuhanga bituma umuntu adatakaza umwanya mu gukora inyemezabwishyu, ibyo bigatuma yibanda cyane ku yindi mirimo y’ingenzi. Ibisubizo bikoresha ikoranabuhanga bishobora kandi gufasha umuntu kuzigama amafaranga asanzwe akoresha mu bijyanye no kugeza ibicuruzwa ku baguzi, amafaranga y’impapuro cyangwa amafaranga agenda ku bakozi b’inyongera cyangwa kuri gahunda zijyanye n’uburyo bwo gukora inyemezabuguzi.
Bumwe mu buryo bw’ingenzi bukoreshwa mu gukora inyemezabuguzi hakoreshwa ikoranabuhanga burimo Zoho Invoice na Pesapal igufasha gushyiraho uburyo bwo kwikoresha , gukurikirana, no kugenzura ibyerekeranye n’ubwishyu.
Streamlining the invoicing process
While invoicing may not be the most enjoyable part of running a business, it is crucial to keep any company running. With the pandemic creating many challenges in cash flow management, it is now more important than ever to have a strong invoicing system. Here are three tips to improve your invoice management.
1. Establish clear payment terms
Before entering into a contract or payment agreement with a client, make sure to explain your payment terms and policies to them. For example, if your terms are to receive payment within 15 days of issuance, let them know that up front. This allows your clients to avoid unwelcome surprises and fees when they receive invoices. Establishing this level of transparency also helps to build a stronger relationship with your clients.
2. Know your clients
To ensure you receive payments in a timely and convenient manner, it is important to understand how your client behaves and their concerns and needs. Do they have a particular time of the week or month when they receive payment from an employer or their own clients? Do they prefer paying via cash or mobile money? Having a brief conversation with your clients can allow you to tailor payment terms to their cash flows and preferred methods of payment, which will make it easier for you to collect what is due. This can also help you understand when clients might require new deliveries of your product or services.
3. Go digital
As businesses start shifting online, many companies expect digital payment solutions that allow them to make payments at any time from anywhere. Providing an online payment solution can save time in the invoicing process, allowing you to focus more on other important tasks. Digital solutions can also help you increase savings by reducing your expenses on delivery fees, paper costs, or additional staff or programs to handle the invoicing process.
Some useful online invoicing platforms include Zoho Invoice and Pesapal, that help you automate, track and organize payments.
SME Response Clinic yavuganye na Simbare Gilbert, rwiyemeza mirirmo mu Rwanda kugira ngo imenye ibibabazo yahuye nabyo bitewe n’icyorezo cya COVID-19, uburyo yahanganye nabyo ndetse n’uburyo yabikemuye.
SME Response Clinic yavuganye na Simbare Gilbert, rwiyemeza mirirmo mu Rwanda kugira ngo imenye ibibabazo yahuye nabyo bitewe n’icyorezo cya COVID-19, uburyo yahanganye nabyo ndetse n’uburyo yabikemuye.
Amahugurwa ya AMI atangwa kuri interineti: Amasomo ku Guhangana n’Ingorane no Kwigira ku Bandi - Justine
Amahugurwa ya AMI atangwa kuri interineti: Amasomo ku Guhangana n’Ingorane no Kwigira ku Bandi
Ongera ubumenyi bwawe bwo gucunga ibikorwa by’ubucuruzi ubikesheje amahugurwa ya AMI atangwa ku buntu:
Amahugurwa: https://smeresponse.clinic/2020/07/08/ami-business-bootcamp/
Ubuhamya: Justine Ntaganda, Nyiri La Corniche Hotel iherereye i Rubavu na Nyabihu, na Salma Nkusi, Umuyobobozi (ni ibikorwa by’ubucuruzi by’umuryango)
Justine Ntaganda na Salma Nkusi bakorera ibikorwa bya hoteli “La Corniche” ahantu habiri mu Rwanda, Rubavu na Nyabihu. Urwego rwo gucumbira abantu n’ubukerarugendo rwagizweho ingaruka zikomeye n’icyorezo cya COVID-19 kandi muri ibi bikorwa bibiri byuzuzanya, byagaragaye ko amahugurwa yabafashishije gusubiza amaso inyuma, bakunguka ubumenyi bushya bwo gukora ubucuruzi, no gufata ibyemezo bizafasha amahoteli gutera imbere mu gihe kiri imbere.
Ni iki cyakugiriye akamaro kurusha ibindi mu mahugurwa ya AMI?
“Njyewe n’umukobwa wanjye Salma twungukiye bikomeye ku nyigisho zatanzwe na AMI. Njyewe ku giti cyanjye, inama bampaye mu masomo yerekeye imikoranire myiza, zamfashije guhitamo gukoresha uburyo bwa “One Drive” mu rwego rwo gusangira amakuru. Isomo ryerekeye gusesengura ibyo abakiriya bakeneye ni umukoro ukomeye muri iki gihe kubera ko ibyo abakiriya bakeneye byarahindutse cyane. Ni ngombwa ko dusanisha n’igihe ibikorwa by’ubucuruzi byacu kugira ngo bibashe gukomeza.” ~ Justine Ntaganda
Tubikesheje amasomo ya AMI, ubu tugenzura ibitabo by’ubucuruzi buri cyumweru, tugakurikirana amafaranga yinjiye n’ayasohotse, kandi tukaba twabazwa ku nshingano zacu. Ubu dusigaye dukorana inama ya buri cyumweru n’abakozi, tugakoresha amakuru, tugafata n’ibyemezo bitewe n’uko ibikorwa bihagaze. Urugero: nihe dukwiye kugabanya amafaranga akoreshwa?
Aya masomo adufasha mu micungire y’ibikorwa bya buri munsi, kandi ibyo bigishije mu mahugurwa byarumvikanaga. Ikindi, isomo rijyanye no gushyiraho intego ryari ryiza cyane. Ubu, twese hamwe nk’itsinda rimwe, turaganira, tukanatekerereza hamwe ku ntego zacu z’igihe kirekire kandi tukazishyira mu nyandiko. Ibi bidufasha kumenya ibyihutirwa no gufatira hamwe icyemezo ku bijyanye no gukurikirana iterambere ryacu twese hamwe.
“AMI imfasha gushyira mu bikorwa ibi bitekerezo byose bishya nari mfite ariko bitari byanditse, kandi bitari bifite igihe runaka cyo kubishyira mu bikorwa –Amasomo ni meza cyane, kandi no kwita ku bijyanye n’ingengo y’imari y’ikigo nacyo ni ikintu tugomba gukora mu rwego rwo gukorana n’amabanki kugira ngo tubone amafaranga.” ~ Salma Nkusi
Ni gute AMI yagufashije?
Kuri njye, byabaye nko gusubira ku ishuri, bimfasha gutera imbere ku giti cyanjye, bigirira n’akamaro ibikorwa by’ubucuruzi byacu. AMI ntiyadufashije gukora ingengo y’imari gusa, ahubwo yanadufashije kumenya kuganira n’abakozi kugira ngo basobanukirwe impamvu dufata ibyemezo bijyanye n’imari tuba tugomaba gufata.
Ikindi kintu cy’ingenzi AMI yadufashijemo ni uburyo bw’imitekereze ya buri munsi bise “New Rise”. Ni ubundi buryo bwo gutangira umunsi wawe usukura ibitekerezo byawe, imihumekere, ukanategura gahunda yawe aho gukanguka umeze nk’aho ibintu byose ukora bigutunguye.
Ongera ubumenyi bwawe bwo gucunga ibikorwa by’ubucuruzi ubikesheje amahugurwa ya AMI atangwa ku buntu:
Amahugurwa: https://smeresponse.clinic/2020/07/08/ami-business-bootcamp/
AMI Online Bootcamp: Tools for Managing Risk and Learning from Others
Improve your business management skills with AMI’s free Bootcamp and Trainings:
Bootcamp: Tuesday, July 14th, 2020 – https://www.africanmanagers.org/rwandabusinessbootcamp/
Testimonial: Justine Ntaganda, Owner, La Corniche Hotel in Rubavu and Nyabihu, and Salma Nkusi, Manager (it is a family business)
Justine Ntaganda and Salma Nkusi operate the “La Corniche” hotels in two locations in Rwanda, Rubavu and Nyabihu. The hospitality and tourism industry has been hard-hit by the COVID-19 pandemic and the mother-daughter team has found that the AMI trainings have provided an opportunity to take a step back, learn new business skills, and make decisions that will help the hotels to thrive in the future.
What was most valuable for you about the AMI trainings?
“My daughter Salma and I have benefited enormously from the tools shared by AMI. For me personally, the advice shared on tools for better collaboration helped us to choose to use “One Drive” to share information. The tool for analyzing clients’ needs was also an interesting exercise during this time because demand has changed a lot. It is important that we adapt and continue to do our business.” ~ Justine Ntaganda
With the AMI tools, we are now able to check our books on a weekly basis, track cashflow and be accountable. Now, we even have a meeting on a weekly basis with our staff using the data and make decisions about where we stand. Where do we need to cut, for example?
These tools are helping with day-to-day management and the trainings have provided content in an understandable way. What’s more, the session on goal setting has been very great. Now as a team we talk and think together about our long-term goals and put them in writing as well. This helps us to prioritize and to decide how we will track our progress together.
“AMI is pushing me towards the implementation of all of these new ideas that I had but weren’t written down, and didn’t have a timeline –the tools are great, and looking at budgeting of the organization is something that we need to have in place for banks in terms of funding, too.” ~ Salma Nkusi
How has AMI supported you?
For us, it has been like going back to school, only for our personal growth and for the benefit of our business. AMI has helped us create a budget, and not only that, but to learn how to communicate with our staff so that they clearly see that there are reasons that we make the financial decisions we need to make.
One other interesting area of support from AMI is their “A New Rise” daily meditation. It’s another way to start your day by clearing your mind, breathing, and planning instead of waking up and feeling as if you are just facing emergencies.
Improve your business management skills with AMI’s free Bootcamp and Trainings:
Bootcamp: Tuesday, July 14th, 2020 – https://www.africanmanagers.org/rwandabusinessbootcamp/
Iyandikishe uyu munsi!/ Sign Up Today!
Hatangijwe Umwiherero ku mirimo y’ubucuruzi ikorwa hifashishijwe ikoranabuhanga mu Rwanda
Hatangijwe Umwiherero ku mirimo y’ubucuruzi ikorwa hifashishijwe ikoranabuhanga mu Rwanda
Ku wa Kabiri, tariki ya 12 Gicurasi 2020, abahagarariye ibigo bito by’ubucuruzi mu Rwanda byo mu nzego zinyuranye kandi bitandukanye mu bunini bw’ibikorwa by’ubucuruzi bikora bitabiriye Umwiherero ugamije Kuzahura Ubucuruzi wateguwe n’Ikigo Nyafurika gishinzwe Icungamutungo (AMI).
Jean Bosco Iyacu wo mu kigo Access to Finance Rwanda (AFR), ni we wafunguye uwo mwiherero witabiriwe hakoreshejwe ikoranabuhanga atanga ubutumwa bwo kwisungana basuzumwa uko Ibigo Bito n’Ibiciriritse (SME) byabasha guhangana n’ibihe bikomeye no kwiga ku ishusho y’Ibigo Bito n’Ibiciriritse mu Rwanda.
Muri uwo mwiherero, ibiganiro bizatangwa mu rurimi rw’Ikinyarwanda ku wa Kane, tariki ya 14 Gicurasi 2020, bizasuzuma uburyo ubucuruzi bwakomeza hubahirizwa ingamba n’amabwiriza by’ingirakamaro mu igenamigambi mu gihe cy’Icyorezo cya COVID-19. Muri izo ngamba n’amabwiriza harimo:
- Guteganya ingamba wafatira ubucuruzi ukora – ni gute ukemura ibibazo byerekeye abakiriya, abagemura ibicuruzwa, ibikorwaremezo, abakozi n’uko ugenzura amafaranga winjiza n’ayo usohora? Ese ubucuruzi buzabangamirwa gute nindamuka mfunze cyangwa ubucuruzi bugakendera mu byumweru bibiri? Nibimara amezi abiri bizagenda bite?
- Gusuzuma ingaruka zishingiye ku kigo – gusuzuma ibyiciro bitandukanye by’ibigo by’ubucuruzi, ingorane bihura na zo n’uburyo bigerageza kubyitwaramo. Ni iki wakora niba udashobora kubona ibicuruzwa ushyira mu iduka ryawe, cyangwa ibyo ugurisha abakiriya bakugana?
- Ingaruka ku mafaranga winjiza n’ayo usohora – icyo wakora mu gihe amafaranga winjiza n’ayo usohora agizweho ingaruka n’ifunga ritateganyijwe cyangwa igihe ingano y’amafaranga winjiza n’ayo usohora iri ku gipimo cyo hasi.
Ni iki abitabiriye umwiherero babivuzeho?
“Izi ni zimwe mu ngamba ziboneye tuzifashisha.”
“Turashimira AMI n’itsinda ryateguye uyu mwiherero kubera ko wagenze neza kandi wagize ibyo utwungura.”
Abitabiriye umwiherero bose bazagezwaho ibikoresho bifashisha nk’impapuro zigaragaza igenamigambi ry’amafaranga yinjira n’asohoka, zateguwe na AMI, kugira ngo zifashishwe mu kubunganira mu bikorwa byabo by’ubucuruzi. Ibyo bikoresho bitangirwa ubuntu kandi byateguwe by’umwihariko hasesengurwa ibibazo bivuka mu gihe cy’Icyorezo cya COVID-19 kandi bikubiyemo n’amasomo y’inyongera.
Ibi bikoresho n’ibiganiro byatanzwe ni ingirakamaro kubera ko icyorezo gishobora gukomeza kubangamira Ibigo Bito n’Ibiciriritse mu Rwanda – no hirya no hino ku isi – kuko igihe kizamara kitazwi. Nk’uko Diederik Wokke wo muri AMI abibona, ibigo byinshi bito byabanje gutekereza ko bizagirwaho ingaruka mu byumweru bibiri gusa bya mbere ingamba zo guhagarika ibikorwa bitari iby’ingenzi zigitangira. Kubera ko ubu ibintu bitangiye kujya mu buryo ariko buhoro buhoro, ibigo biracyakeneye kubaka ubumenyi ngiro no gufata ingamba z’igihe kiri imbere gikomeje kubera abenshi urujijo.
Ibiganiro byatangiwe muri uwo mwiherero byagaragaje bimwe mu bibazo biri mu Bigo Bito n’Ibiciriritse muri iki gihe. Urugero, ingorane mu kumvikana n’abagemura ibicuruzwa zirarushaho gukomera kuko muri iki gihe ibikorwa by’ubucuruzi bigenda bifungura buhoro buhoro. Iduka rikorera mu mwanya ukodeshwa rishobora kuba ryararushijeho koroherezwa mu byerekeye kwishyura ubukode mu gihe ibikorwa bitari iby’ingenzi bihagaritswe, ariko ubu ibintu biragenda bihinduka uko mu gihugu ibikorwa bigenda bikomorerwa.
Mu gusoza, haracyari ibibazo byinshi mu myishyuranire no guhererekanya amafaranga kubera ingamba zo kubahiriza intera hagati y’abantu mu buryo bwose bushoboka. Ibigo byinshi byahisemo kwishyurana hakorehejwe ikoranabuhanga ku buryo bikiri kwimenyereza izo mpinduka.
Icyakora, kubera igenamigambi, imicungire ndetse n’amikoro akenewe nk’aboneka mu Bigo Bito n’Ibiciriritse mu buryo n’ingamba bifite byo guhangana n’ibihe bikomeye, ibigo bito bizarushaho kugira amahirwe yo kutazahazwa n’ingaruka z’iki cyorezo.
Shakisha amakuru arambuye ku masomo tuzabagezaho ubutaha, usura “Expanding My Skills” ku rubuga rwa SME Response Clinic no kuri Facebook.
Rwandan Online Business Bootcamp Launched
On Tuesday, May 12th, small businesses in Rwanda from different sectors and with different business sizes joined the FREE “Business Survival Bootcamp” facilitated by the African Management Institute (AMI).
Jean Bosco Iyacu of Access to Finance Rwanda (AFR), opened the webinar with a message of solidarity for the SME Response Clinic and SMEs in Rwanda.
The webinar, which will be held in Kinyarwanda on Thursday, May 14th, takes businesses through important tools for planning during the COVID-19 pandemic. These include:
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- Scenario planning for your business – how do you deal with issues regarding customers, suppliers, infrastructure, staff and cash flow? How will these be affected if I close or have slow business for two weeks? What if it is two months?
- Organizational risk assessments – looking at the different dimensions of business, the risks they face, and how to mitigate them. What do you do if you can’t get the goods you need for your store, or supply your customers?
- Impact on cash flow – what to do if and when your cash flow is affected by an unexpected closure or low period.
WHAT PARTICIPANTS HAD TO SAY
“These will be great resources to use.”
“Thanks AMI and team for this lovely webinar and the resources.”
All participants are given access to tools, such as cash flow planning spreadsheets, from AMI to use to help in their own businesses. These resources are free and designed specifically to navigate the issues in the COVID-19 pandemic, and include additional courses.
These tools and conversations are important given that the pandemic is likely to continue to affect SMEs in Rwanda – and around the world – for an unknown period of time. According to Diederik Wokke of AMI, many small businesses originally thought they would be affected for just the first two weeks of the lockdown. Now that the situation is stabilizing but slowly, businesses still need to build these skills and plan for a more uncertain future.
Conversation during the training highlighted some of the questions that SMEs have right now. For example, supplier negotiation is becoming more difficult now that businesses are able to open little by little. A shop renting a space may have had more flexibility in terms of payment during the lockdown, but this is changing as the country opens.
Finally, there are still many questions around payments and transferring to contactless mechanisms as much as possible. Many businesses are switching to digital payments and are still in the learning phase.
But with planning, management, and resources like those available from the SME Response Clinic, small businesses will be more likely to survive this pandemic.
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