Are you a startup entrepreneur with an innovative tech solution that works to end global hunger? Apply for the WFF Startup Innovation Awards before 15 July 2023
Are you a startup entrepreneur with an innovative tech solution that works to end global hunger? Apply for the WFF Startup Innovation Awards before 15 July 2023
The World Food Forum, an independent, youth-led global network of partners, invites applicants for the WFF Startup Innovation Awards powered by Extreme Tech Challenge (XTC). The awards were established to support and showcase innovators and entrepreneurs harnessing the power of technology to drive the sustainable transformation of agrifood systems in support of ending global hunger and achieving the Sustainable Development Goals.
Successful applicants will have the opportunity to win the following awards:
- Better production startup award
- Better nutrition startup award
- Better environment startup award
- Better life startup award
- Startup innovator of the year award
Additionally, finalists and award winners will have the opportunity to gain global visibility, raise capital, network with international entities, and identify membership opportunities to support pioneering tech breakthroughs.
Interested applicants must fulfil the following to apply:
- Be legally incorporated as a business enterprise
- Not a publicly-traded company
- Agree that only non-confidential information is being submitted and there is no confidentiality agreement implied between XTC, its partners, and applicants regarding submitted pitch decks
For more information on the awards and application details, visit: WFF Startup Innovation Awards
How market analysis can help grow your business
How market analysis can help grow your business
Once a small business is up and running, a common challenge owners face is identifying how best to attract new customers. Market analysis, which helps a business gather and analyze information about its target market, is one of the most effective tools used to identify potential customers. It helps business owners to make informed decisions about their products, services, marketing, and pricing.
There are many ways to conduct a market analysis, and the best approach varies depending on a business’s specific needs. However, there are some common steps:
- Define your target market: Who is your business targeting? Identify your those customers most likely to buy your product or service, the size of the market, and the competitive landscape. For example, suppose you have a business that sells sports products. Here, your target customers will be people interested in sports. You’ll identify whether the market is contracting, stable, or growing (luckily, in Kigali, it is increasing due to heavy investment in the sports industry) and look for other businesses offering similar products so you can see how yours might compare.
- Gather data: What can you learn about your target market? Once your target market has been defined, the next step is to gather data to learn how to provide the product or service customers are most likely to purchase. This data can be collected from various sources, including events, customer surveys, networking with stakeholders in the industry, or public and private sources like newspapers. The data gathered can be qualitative or quantitative. Using our sports example, this may mean scoping out events where industry players are present to collect data on which sports equipment will most likely be in high demand for a certain period (qualitative) and how much will likely be required to satisfy your target market (quantitative).
- Analyze the data: What does this data tell you and how can that inform your business decisions? Once data has been collected, it needs to be analyzed. Look for trends and patterns from what has happened in the industry so far and think ahead about what that may mean for your business for the next few months. Here, a sports business could look at recurring sports events like the Basketball Africa League to see what products were most sold during this period to then make decisions about which products to stock and how best to promote them.
- Develop a plan: What’s next? Once the data has been analyzed, the next step is to develop a plan. Here, you want to focus on setting a budget, purchasing the items you expect to sell well in advance, and identifying marketing messages and tactics.
Market analysis is less complicated than it sounds – follow the four steps above, and you’ll be on a good track to better understand your target customers, the competitive landscape, and different opportunities and challenges in the market.
Are you an entrepreneur in the Agri-food sector interested in scaling up your business? Apply for the GoGettaz Competition by 19 June 2023
Are you an entrepreneur in the Agri-food sector interested in scaling up your business? Apply for the GoGettaz Competition by 19 June 2023
Generation Africa, a partnership initiative aimed at strengthening the ecosystem for young entrepreneurs in the agri-food sector, invites applicants for the GoGetttaz Agripreneur Competition. This year’s edition will focus on supporting entrepreneurs whose ventures battle climate change, hunger, and poverty. Interested applicants must join the GoGettaz community before applying. Through the GoGettaz community, they will gain access to education, mentorship, and investment networks to help them launch, grow and scale their agri-food ventures. Additionally, two successful participants (one female and one male) will win USD 50,000 for the most innovative and scalable business ventures.
Interested entrepreneurs must fulfill the following criteria to apply:
- Be aged 35 years or younger on the date of submission and be legally recognized as an adult in the country of their nationality
- Have nationality (with an official ID) from an African Union member country
- Be a founder/co-founder of the venture he/she represents in the Competition and play an active role in its leadership and operations
- Have no criminal record related to corruption, tax evasion, financial impropriety, felony, or other offense and be willing to offer a signed declaration to that effect, if requested
Additionally, the business venture must also fulfill the following criteria to be considered for the Competition:
- Be legally registered in a country that is a member of the African Union or will have commenced with the registration of such a legal entity before 1 July 2022
- Be headquartered in a country that is a member of the African Union
- Be designed to be financially sustainable, either as a for-profit business or a non-profit generating some revenue and aiming not to be dependent on donor funding
- Have a role to play in the agri-food sector and/or supports the development of the agri-food sector through an innovation or process improvement
- The agri-food sector may be defined as businesses including:
- Agri-food research & development
- Primary food production (farming)
- Crop nutrition
- Irrigation
- Mechanization, automation, or robotics, including drones
- Crop protection
- Hydroponics or urban farming
- Transport, distribution, storage, or logistics
- Food processing
- Packaging or marketing
- Food retail or service
- Waste management or recycling
- Digital or technology solutions/services to the agri-food sector
- Innovative finance solutions/services to the agri-food sector
- Renewable energy or environmental solutions/services to the agri-food sector
To apply for this Competition, visit: GoGettaz Competition Application
Dore bumwe mu buryo wakoresha ugabanya amafaranga ukoresha bitabangamiye ubwiza bw’ibicuruzwa cyangwa bwa serivisi itanga.
Ese ujya ugira ingorane zo gukomeza ubwiza bw’ibicuruzwa cyangwa bwa serivisi utanga bitabaye ngombwa ko wongera amafaranga ukoresha? Dore bumwe mu buryo wakoresha ugabanya amafaranga ukoresha bitabangamiye ubwiza bw’ibicuruzwa cyangwa bwa serivisi itanga.
Ibigo by’ubucuruzi hafi ya byose bigira ingorane zo gukomeza ubwiza bw’ibicuruzwa cyangwa bwa serivisi bitanga bitabaye ngombwa ko byongera amafaranga bikoresha. Kugabanya amafaranga ibigo by’ubucuruzi bito bikoresha bitabangamiye ubwiza bw’ibicuruzwa cyangwa bwa serivisi bitanga bishobora kuba ingorabahizi, ariko birashoboka iyo habayeho igenamigambi n’ishyirwa mu bikorwa byizwe neza. Zimwe mu ngamba zishobora gutekerezwaho ni izi zikurkira:
- Kunoza ibikorwa: Suzuma uburyo bukoreshwa mu kigo cy’ubucuruzi cyawe noneho urebe ibikwiye kunozwa. Ibi bishobora kujyana no gushyiramo uburyo imirimo imwe yabasha kwikora ubwayo, guhuza inshingano cyangwa gusubiramo imiterere y’imitunganyirize y’imirimo y’abakozi bawe. Urugero, mu gihe cyo gukorera abakiriya bawe inyemezabuguzi, ushobora kubikora ku buryo uburyo bukoreshwa buba ari uburyo buhamye kandi ntihagire umukozi wo mu kigo cyawe usubiramo icyo gikorwa. Dore bimwe mu bintu bicye wakora mu rwego rwo kunoza no kubaka uburyo bwo gutanga inyemezabuguzi mu bucuruzi bwawe.
- Kugabanya amafaranga ajyanye n’imikorere rusange: Shakisha uburyo wagabanya amafaranga akoreshwa adahinduka nko kugira amasezerano y’ubukode meza, kugabanya amafaranga atangwa ku bicuruzwa nkenerwa mu mikorere (utility) cyangwa gushaka abatanga serivisi z’ubwishingizi zidahenze. Urugero, Rwanda Energy Group (REG) itanga poromosiyo ku baguze amashanyarazi (ikuba kabiri) iyo abafatabuguzu baguze umuriro mu ntangiriro z’ukwezi. Ushobora gukoresha aya mahirwe ukagabanya amafaranga wishyura amashanyarazi ugura umuriro mwinshi, bakurba kabiri maze ukazamara igihe kirekire.
- Noza imicungire y’ububiko bw’ibicuruzwa byawe: Kurikirana ingano y’ibicuruzwa byawe biri mu bubiko noneho wirinde kugiramo ibicuruzwwa by’umurengera cyangwa ibicuruzwa bidahagije. Shyira mu bikorwa uburyo bw’imicungire y’ibicuruzwa biri mu bubiko butuma ubasha gufata ibyemezo runaka ku bijyanye no kurangura no gushyira ibicuruzwa mu bubiko ufite amakuru ahagije, noza imikoreshereze y’amafaranga yinjira n’asohoka kandi uzigame amafaranga. Mu rwego rwo kunoza imicungire y’ububiko bw’ibicuruzwa byawe, ibigo by’ubucuruzi bito bishobora gukoresha uburyo bw’imicungire y’ibicuruzwa biri mu bubiko burimo ubu bukurikira: Isesengura ry’ABC, gukurikirana ibicuruzwa hakurikijwe ibyiciro bibarizwamo, ingano nyakuri y’ibicuruzwa bikwiye kugurwa, no kuba ibicuruzwa bigomba kuba biri mu bubiko mu gihe gikwiye.
- Koresha abantu bo hanze imirimo itari iy’ingenzi mu ikorwa ry’ibicuruzwa byawe : Tekereza ku buryo wakoresha abantu bo hanze y’ikigo cy’ubucuruzi cyawe imirimo itari iy’ingenzi mu ikorwa ry’ibicuruzwa ikigo cyawe gikora nk’ibaruramari, iyamamazabikorwa, cyangwa ubufasha bwo mu rwego rwa IT. Ibi bishobora kugufasha kuzigama amafaranga ahembwa abakozi ahubwo ukibanda ku bushobozi rusange bw’ikigo cyawe. Koresha ahubwo abantu bikorera ku giti cyabo igihe cyose ari ngombwa.
- Shyiraho ingamba z’iyamamazabikorwa zitanga umusaruro kandi zidahenze: Koresha imiyoboro y’iyamamazabikorwa ikoresha ikoranabuhanga nk’imbuga zihuriraho abantu benshi, iyamamazabikorwa rikorwa hifashishijwe imeyili, no kunyuza ubutumwa kuri interineti; ibyo bikaba bihendutse kandi bikora neza kurusha uburyo busanzwe bwo kwamamaza ibicuruzwa bukorerwa nko kuri radiyo cyangwa mu bitangazamkuru byanditse. Amamaza ibikorwa byawe unyuze kuri Facebook ( irazwi cyane mu Rwanda) kandi ukore iyamamazabikorwa rijyanye n’amatsinda runaka yihariye y’abantu bashobora kuba abaguzi b’ibicuruzwa n’aba serivisi zawe.
- Kora imishyikirano n’abo uranguraho ibicuruzwa: Ubaka umubano ukomeye n’abo uranguraho ibicuruzwa kandi mwumvikane ku biciro byiza cyangwa ku buryo bwiza bwo kwishyurana. Shakisha uburyo bwo kurangura ibintu byinshi bakugabanyiriza igiciro cyangwa ujye mu itsinda rigura ibicuruzwa kugirango ubashe kurangura ku giciro cyiza.
- Shishikariza abakozi gukunda akazi: Abakozi bakunda akazi batanga umusaruro mwinshi kandi bashobora gutuma uzigama amafaranga mu gihe kiri imbere. Imakaza gukorera ahantu hari umwuka w’akazi mwiza, tanga amahirwe yo gukura no gutera imbere kandi ushimire abakozi uruhare bagira mu bikorwa by’ikigo cyawe. Hemba abakozi bakoze ibikorwa by’indashyikirwa mu kazi kabo kandi utange n’ibihembo bitari amafaranga nk’ibyumba byo gufatiramo ibiruhuko n’amafunguro ya kumanywa.
- Kora isuzuma rya buri gihe kandi uhuze ikigo cy’ubucuruzi cyawe n’igihe: Hora usuzuma buri gihe ingamba zawe zo kugabanya amafaranga ikigo cyawe gisohora kandi uzihuze n’igihe buri gihe cyose bikenewe. Kurikirana amakuru ajyanye n’icyerekezo cy’urwego rw’imirimo ukoreramo n’imigenzereze myiza kugirango ikigo cyawe kigumye kibashe guhigana no gukora neza. Korana buri gihe n’inzego zishinzwe ubugenzuzi bwo mu rwego rw’imari kugirango ubashe kumenya amabwiriza mashya nka politiki nshya zijyanye n’imisoro n’amahoro bishyirwaho ( ayashyizweho mu bihe bya vuba hagamijwe kugabanyiriza imisoro ibigo by’ubucuruzi bito) n’uburyo bushyirwaho bwo guteza imbere ibigo by’ubucuruzi bito nk’Ikigega cyo Kuzahura Ubukungu.
Ibuka ko ari ingenzi kugumana ubwiza bw’ibicuruzwa n’ubwa serivisi zawe ku buryo abakiriya bawe bakomeza kuza kurushaho. Ibande ku ngamba zigamije kunoza imikorere myiza no kugabanya ibipfa ubusa ariko ku buryo bidahungabanya uburyo abakiriya bawe bari bazimo ikigo cy’ubucuruzi cyawe.
Bwira abandi uburyo wabashije kugabanya amafaranga ikigo cyawe gisohora kandi ukagumana ubwiza bw’ibicuruzwa n’ubwa serivisi utanga.
Do you have a business addressing sustainable and environmentally friendly food systems? Apply for the Circular Food Systems Rwanda SME Fund before 31 May 2023
Do you have a business addressing sustainable and environmentally friendly food systems? Apply for the Circular Food Systems Rwanda SME Fund before 31 May 2023
The Circular Food Systems for Rwanda, an initiative that seeks to transform Rwanda’s food system to be more circular and sustainable, invites applicants for the SME Fund. The Fund seeks to support small and medium-sized enterprises (SMEs) committed to implementing circular economy principles in their operations. Through financial assistance and technical support, the Fund aims to foster innovation, create jobs, and contribute to a more resilient and environmentally friendly food system in Rwanda.
The program prioritizes the following principles:
- Reduce waste: Minimize food loss and waste at all supply chain stages from production to consumption.
- Optimize resources: Use resources efficiently, including energy, water, and raw materials to minimize environmental impact.
- Regenerate natural systems: Support the health of ecosystems and biodiversity by adopting regenerative agricultural practices and reducing pollution.
- Design for circularity: Develop products and packaging that can be reused, recycled, or composted, minimizing the need for new materials.
Interested applicants must meet the following criteria to apply:
- Be a registered SME in Rwanda operating in the food sector.
- Demonstrate a commitment to implementing circular economy principles in their operations.
- Have a viable business plan that outlines how the funds will be used to support circular practices.
- Show potential for growth, job creation, and positive environmental impact.
Successful participants will receive the following benefits:
- Access to finance: The Fund provides much-needed capital to help businesses invest in circular practices and grow their operations.
- Technical support: Businesses can access expert advice and guidance on implementing circular practices, improving operations, and reducing environmental impact.
- Capacity building: The Fund offers training and capacity-building opportunities to help businesses develop the skills and knowledge needed to succeed in a circular economy.
- Networking opportunities: Participating businesses can connect with other like-minded SMEs, fostering collaboration and knowledge-sharing within the sector.
To apply, visit: SME Fund Application
Are you an e-health start-up interested in funding? Apply for the Investing in Africa i3 Program before 26 June 2023
Are you an e-health start-up interested in funding? Apply for the Investing in Africa i3 Program before 22 May 2023
Investing in Innovation (i3), a pan-African initiative invites e-health start-ups to the Investing in Africa i3 Program. i3 aims to accelerate the development and scale-up of innovative solutions that improve the availability, accessibility, affordability, quality and visibility of health products at scale in Africa. The Program seeks to advance access for start-ups traditionally excluded from funding and support, including women-led companies and founders in Francophone Africa.
Successful applicants will benefit from the following:
- Grant of USD 50,000 to support commercialization and impact
- Access to leading donors, industry and institutional players who will facilitate introductions to customers
- Tailored investment readiness support delivered by leading innovation experts
- Opportunities to participate in i3’s flagship event, the i3 Marketplace, which connects innovators with potential partners and investors
Interested participants must meet the following criteria to apply:
- Be based in Africa
- Be developing a solution that addresses a health product distribution challenge in Africa
- Be at the early- or growth-stage
- Have a strong team with the experience and expertise to execute on their business plan
To apply for the Program, visit: i3 Applications
Are you a tech startup interested in scaling your business? Apply for the SLINGSHOT 2023 Competition before 16 July 2023
Are you a tech startup interested in scaling your business? Apply for the SLINGSHOT 2023 Competition before 16 July 2023
SLINGSHOT 2023, a tech startup pitch competition powered by STARTUP SG, invites applicants for its 2023 edition. The program is a unique opportunity for deep tech startups to accelerate their growth and gain exposure in the global market. Through SLINGSHOT 2023, 50 selected startups will have a chance to be immersed in Asia’s leading startup community and win cash prizes. Successful applicants will also receive the following benefits:
- Pitching Workshops: Participants will attend workshops led by industry experts to learn how to craft compelling pitches and effectively communicate their value proposition.
- Mentorship: Participants will be paired with experienced mentors who will provide guidance and support throughout the competition, helping startups refine their business strategies and navigate the challenges of the deep tech industry.
- Networking Opportunities: SLINGSHOT 2023 will facilitate networking events, allowing startups to connect with potential investors, partners, and customers, as well as learn from the experiences of other deep tech entrepreneurs.
- Exposure: The competition provides a platform for startups to showcase their innovative solutions to a global audience, increasing their visibility and credibility in the deep tech industry.
- Funding Opportunities: Winners of SLINGSHOT 2023 will receive cash prizes and potential investment opportunities from venture capital firms and angel investors.
- Business Support: Startups will have access to resources and support services, such as legal advice, market research, and office space, to help them scale their businesses.
- Knowledge Sharing: Participants will gain valuable insights and learn best practices from industry experts, mentors, and fellow entrepreneurs.
Interested participants should meet the following criteria to apply:
- Focus on Deep Tech: Startups must be developing innovative solutions in the deep tech industry, such as artificial intelligence, robotics, biotechnology, or advanced materials
- Early-Stage: The competition is open to startups in the pre-seed, seed, or Series A funding stages
- Traction: Startups should demonstrate traction in their target market, such as having a minimum viable product, customer validation, or early revenue.
- Team: Startups must have a dedicated and skilled team with the necessary expertise to execute their business plan.
- Commitment: Participants must be committed to attending the training program and actively engaging in the competition.
To apply for the program, visit: SLINGSHOT 2023 Application
Do you struggle to maintain quality for your products or services without increasing costs? Here are tips on how to cut costs without affecting quality.
Do you struggle to maintain quality for your products or services without increasing costs? Here are tips on how to cut costs without affecting quality.
Most businesses struggle to maintain quality products and services without incurring extra costs. Cutting costs in a small business without affecting the quality of products or services can be challenging, but it’s possible with careful planning and execution. Here are some strategies to consider:
- Streamline operations: Evaluate your business processes and identify areas to improve efficiency. This may involve automating tasks, consolidating roles, or reorganizing your team structure. For instance, when invoicing clients, you can structure it to ensure the process is consistent and that any employee in your business can replicate it. Here are a few steps to streamline and structure your invoicing process.
- Reduce overhead expenses: Find ways to lower your fixed costs, such as negotiating better lease terms, reducing utility bills, or finding more affordable insurance providers. For example, Rwanda Energy Group (REG) offers promotions on electricity purchases (double units) if they are made at the start of the month. You can use this opportunity to reduce your electricity bill by purchasing more units, which will be doubled, lasting longer.
- Optimize inventory management: Keep track of your inventory levels and avoid overstocking or understocking. Implement an inventory management system to help you make informed decisions about purchasing and stocking, improve your cashflows, and save money. To optimize inventory, small businesses can use inventory management techniques, including ABC analysis, batch tracking, economic order quantity, and just-in-time inventory.
- Outsource non-core tasks: Consider outsourcing tasks not central to your business, such as accounting, marketing, or IT support. This can help you save on labour costs and focus on your core competencies. Hire freelancers instead as needed.
- Implement cost-effective marketing strategies: Utilize digital marketing channels, such as social media, email marketing, and content marketing, which can be more affordable and effective than traditional advertising methods like radio or print ads. Run ad campaigns on Facebook (most popular in Rwanda) and customize your ads to target specific groups of people who are most likely to buy your products or services.
- Negotiate with suppliers: Build strong relationships with your suppliers and negotiate better pricing or payment terms. Explore the possibility of bulk purchasing or joining a purchasing group to get better deals.
- Encourage employee engagement: Engaged employees are more productive and can help your business save money in the long run. Foster a positive work environment, provide opportunities for growth and development, and recognize employees’ contributions. Award employees who have been exceptional at their jobs and provide non-financial benefits such as break rooms and day meals.
- Continuously evaluate and adjust: Regularly assess your cost-saving strategies and adjust as needed. Stay informed about industry trends and best practices to ensure your business remains competitive and efficient. Constantly check with financial regulatory authorities to keep track of new regulations such as new taxation policies (recently passed to reduce taxes for small businesses) and new small business development facilities such as the Economic Recovery Fund.
Remember, it’s essential to maintain the quality of your products and services so that your customers keep coming back for more. Focus on strategies that improve efficiency and reduce waste without compromising customers’ experience.
Please share your experience in reducing costs while maintaining the quality of your products and services.
Are you an entrepreneur needing mentorship, training, and investor access? Apply for the Next Generation Africa Think Glocal Roadtrip before 31 May 2023.

Are you an entrepreneur needing mentorship, training, and investor access? Apply for the Next Generation Africa Think Glocal Roadtrip before 31 May 2023.
Startup Africa Roadtrip, a non-profit initiative launched by BeEntrepreneurs APS to support and drive cutting-edge social innovation in developing countries, invites applicants for the Next Generation Africa Think Glocal Roadtrip.
The program aims to identify startup founders, innovators, and young talent intending to develop products and services with a high potential impact on the UN Sustainable Development Goals. Selected startups will participate in a free week of training and co-planning at Norrsken House Kigali in August 2023, with a chance to win a fully funded trip to Italy in spring 2024.
Participants travelling to Italy will present their business ideas to Italian professionals, universities, and investment funds. Trip participants will be supported to build strong relationships with local and Italian stakeholders for a win-win business approach and create a collaborative, multicultural, and innovative ecosystem without barriers and borders.
To apply for the program, visit Applications
Are you a start-up with a proven poverty intervention in need of funding? Apply for the D-Prize Challenge before 4 June 2023
Are you a start-up with a proven poverty intervention in need of funding? Apply for the D-Prize Challenge before 4 June 2023
D-Prize, a United States-based non-profit organisation, invites applicants for the D-Prize Challenge for social entrepreneurs with innovations to end poverty. Through the Challenge, D-Prize will identify effective interventions to support with seed funding of USD 20,000.
Interested participants should have innovations in at least one of the D-Prize focus areas, which include health, access to clean water, education, agriculture, livelihoods, energy and public services. Additionally, interested participants must fulfil the following to apply:
- Deliver an existing intervention with a need for high-risk capital that cannot be supported by your current revenue or donors
- Be operational for not more than 18 months and have raised no more than USD 30,000 in outside funding
- Application must be submitted in English (it does not have to be perfect, as long as it is enough to understand your idea)
For more information on the Challenge, visit D-Prize Challenge Application Packet
To apply for the Challenge, visit: Application