Updated Government COVID-19 Preventive Measures
The Latest Government COVID-19 Preventive Measures
On 22st September 2021, the government reviewed and issued new COVID-19 preventive measures. The new measures issued will take effect from 23rd September and will last till 13th October 2021, where the cabinet will review them upon a health assessment.
Below are the updated government measures.
- Movements are prohibited between 11:00 pm and 04:00 am in the city of Kigali. For the rest of the country, movements are prohibited between 9 pm, and 4 am with businesses closing by 8 pm. However, for districts including Burera, Gicumbi, Kirehe, Ngoma, Nyagatare, Nyamasheke, Nyaruguru and Rwamagana where movements are prohibited between 8 pm and 4 am, and businesses close by 7 pm.
- Public and private offices will continue with essential staff but not exceeding 75% capacity while other employees continue to work from home. Private business also resumed with essential staff not exceeding 75%
- Physical conferences are allowed but should not exceed 50% of venue capacity, and event organizers must comply with all COVID-19 preventive measures, including a negative COVID-19 test results required for all participants taken within 72 hours before the meeting.
- Arriving passengers at the airport must present a negative COVID-19 PCR test taken within 72 hours before departure.
- Public transport will continue to operate at 75% capacity with strict adherence to the health guidelines (social distancing, open bus windows for proper ventilation, and proper mask-wearing). Motos and bicycles will continue to comply strictly with the health guidelines (disinfecting passenger’s helmets).
- Malls and markets will continue to operate with only essential vendors not exceeding 50% capacity of registered traders.
- Tourism will continue with strict adherence to COVID-19 health guidelines. This includes hotels, tour operators, and transport services assisting guests.
- Individual and non-contact sports activities will continue with strict adherence to health guidelines. Gyms and fitness centers will continue progressively while adhering to detailed guidelines from the Ministry of Sports.
- Events and gatherings, including concerts, festivals, and exhibitions, will be held in designated or approved venues such as outdoor tents will continue. All participants must be vaccinated and test possess negative COVID 19 test results taken within 72 hours before the event
- Gaming activities shall resume gradually while adhering to detailed guidelines from the Ministry of Trade and Industry.
These measures will be reviewed after two weeks upon a health assessment. For more detailed COVID-19 measures, visit: Office of the Prime Minister
Are you interested in selling online? Register for the virtual e-commerce forum from ECOM Africa!

Are you interested in selling online? Register for the virtual e-commerce forum from ECOM Africa!
Join ECOM Africa on September 21, 2021 to learn how to start or improve your online sales. Through the forum, businesses who are not yet conducting operations online will benefit from insights on ways to break into e-Commerce with lowerupfront costs.
Businesses whose operations are already digital will learn more about online merchandising , selling tools, market outlets, and operational strategies that can improve their existing sales..
The event includes speakers from development partners and diverse companies from East Africa, and will run from 9:30 to 17:30.
To register, visit: ECOMEASTAFRICA
THE SME Response Clinic Partners with KCB Bank

The SME Response Clinic Partners with KCB Bank
The SME Response Clinic has partnered with KCB Bank Rwanda as part of our ongoing efforts to bring entrepreneurs even closer to financial institutions that offer access to finance and non-financial services to meet business needs through COVID-19 and beyond.
Through this partnership, entrepreneurs will have access to timely information on KCB Bank’s financial products as well as non-financial services such as KCB Bank’s Biashara Club, which features preferential offerings, trainings, business workshops, and networking opportunities. Through the partnership, SME Response Clinic visitors will also have a direct line to the institution at +250788140000.
We are excited about the opportunities this partnership can create for your businesses, and we look forward to providing you with regular updates on KCB Bank’s products and services!
SME Response Clinic iri gufatanya na Banki ya KCB
SME Response Clinic yafatanyije na Banki ya KCB Rwanda mu bikorwa byayo bikomeza byo kwegereza ba rwiyemezamirimo ibigo by’imari bitanga serivisi z’imari n’izitari iz’imari kugira ngo babashe gukemura ibibazo bafite muri ibi bihe bya COVID-19 na nyuma yayo.
Binyuze muri ubu bufatanye, ba rwiyemezamirimo bazajya babonera amakuru ku gihe ajyanye n’ibikorwa by’imari bya KCB na serivisi zitari iz’mari z’iyo banki nka Biashara Club itanga serivisi z’indobanure, amahugurwa, inama nyunguranabitekerezo ku bijyanye n’ubucuruzi, n’amahirwe yo guhuza abantu n’abandi. Binyuze muri ubwo bufatanye, abasura SME Response Clinic bazahabwa umurongo wa telefoni bashobora gukoresha mu buryo butaziguye bavugana n’ikigo. Uwo murongo ni: +250788140000.
Tunejejwe n’amahirwe ubu bufatanye bushobora kugeza ku kigo cy’ubucuruzi cyawe kandi tubijeje ko buri gihe tuzajya tubagezaho amakuru mashya ku bijyanye n’ibicuruzwa na serivisi za KCB!
Has it been tough to separate work and home life since the start of the pandemic? Here are tips for small business owners to create healthy boundaries.
Has it been tough to separate work and home life since the start of the pandemic? Here are tips for small business owners to create healthy boundaries.
Since the pandemic started, small businesses have dealt with ongoing disruptions in business activities caused by lockdowns and other preventative measures. For many, operations have gone virtual, which can lead to being online 24/7. These changes have made it hard for many business owners to set boundaries between work and personal life, which is key to a successful business and a sense of well-being.
Here are a few tips to help you set healthy boundaries, which can help keep you energized, motivated, and productive.
- If you are working from a shop or other location, take time to reflect on your way to and from your business. Many business owners have begun walking to and from home to avoid transportation issues and crowding. Use this time well by asking yourself what went well for the day, thinking about any challenges you faced and how you responded to them and planning something to look forward to. This quick reflection can help you stay on top of your business activities, maintain a positive mindset, and avoid worrying about work when you are home.
- If you are working from home, set office hours—schedule breaks for meals and a quick break from your computer or phone. Stretch or take a short walk once every hour or two. These steps can make you less vulnerable to distractions, eliminating wasted time. Exercise and regular meals are also important to a productive mindset.
- Home offices have become inevitable for many, and unfortunately, can lead to feeling like work is taking over your home. To avoid this, create a designated space in your home to work. A small table or desk in a specific spot used just for work can create this sense of physical distance, making it easier to return to your personal life when the work day is done. It will also send a signal to your family that you are working and minimize the likelihood that you are disrupted.
While none of these tips will solve the challenges of achieving a good work-life balance on their own, they are a strong place to start. Let us know how they work for you via this email musakacheche@consumercentrix.ch.
Ese byarakugoye gutandukanya ubuzima bwo ku kazi n’ubuzima bwo mu rugo kuva icyorezo cyatangira? Dore inama zafasha abacuruzi bato gushyiraho imbibi z’ubuzima.
Kuva icyorezo cyatangira, ibigo by’ubucuruzi bito byahanganye n’ibibazo bitarangira byo guhagarika ibikorwa byabyo bitewe n’ingamba za guma mu rugo kimwe n’izindi ngamba zigamije gukumira ikwirakwira ry’icyorezo. Kuri byinshi mu bigo by’ubucuruzi, ibikorwa byabyo byagiye mu ikoranabuhanga, ibyo bigatuma bigomba kuba biri buri gihe ku murongo w’itumanaho amasaha 24 kuri 24 mu cyumweru cyose. Izi mpinduka zatumye bikomerera benshi mu bafite ibikorwa by’ubucuruzi gushyiraho imbibi hagati y’ubuzima bwo ku kazi n’ubuzima bwabo bwite; ibyo bikaba byagombye kuba urufunguzo rutuma ikigo cy’ubucuruzi gikora neza bikanazana umwuka wo kumva umuntu amerewe neza.
Dore zimwe mu nama zagufasha gushyiraho imbibi z’ubuzima bwiza, ibyo bikagufasha guhorana ingoga, gukorana umurava, no gutanga umusaruro.
- Niba ukora mu iduka cyangwa ahandi hantu, fata umwanya wo gutekereza uri mu nzira werekeza cyangwa uva mu bucuruzi bwawe. Benshi mu bacuruzi batangiye kugenda n’amaguru berekeza cyangwa bava mu rugo kugira ngo birinde ibibazo bijyanye no gutwara abantu n’urucucike rw’abantu. Koresha iki gihe neza wibaza ku byagenze neza uwo munsi, utekereza ku ngorane wahuye nazo n’uburyo wazikuyemo kandi unategura ibintu ugomba gutegereza imbere. Ibi bitekerezo by’akanya gato bishobora kugufasha kugumya kugenzura ibikorwa by’ubucuruzi bwawe, ukagumya kugira ibyiringiro bizima, ari nako bikubuza gutekereza cyane ku bibazo bijyanye n’akazi igihe uri mu rugo.
- Niba ukorera mu rugo, shyiraho amasaha y’akazi ko mu biro- teganya ibiruhuko byo gufatiramo amafunguro n’akaruhuko gato uri kure ya mudasobwa yawe cyangwa telefoni yawe. Inanure cyangwa utembere akanya gato nyuma ya buri saha cyangwa y’amasaha 2. Izi ntera zishobora gutuma utarangara bya hato na hato, ukanagabanya n’igihe gipfa ubusa. Imyitozo no gufata amafunguro ahoraho na byo ni ingenzi kugira ngo ubashe kugira ibitekerezo bitanga umusaruro.
- Gukorera mu rugo byahindutse ibintu abantu benshi badashobora kwirinda, kandi noneho ibyo bigatuma abantu bumva ko akazi gasimbura ubuzima bwo mu rugo. Mu rwego rwo kwirinda ibingibi, shyiraho ahantu hihariye ho gukorera. Gushyira akameza gato cyangwa ameza manini ahantu hihariye hagenewe gukorerwa gusa bishobora gutuma umuntu yumva yitaruye, ibyo kandi bikanamufasha kugaruka mu buzima bwe bwite igihe amaze gukora akazi k’umunsi. Ibyo binaha umuryango ikimenyetso cy’uko umuntu ari mu kazi bikanagabanya ibintu byose bishobora kumubuza gukora.
Nubwo ari nta n’imwe muri izi nama zakemura imbogamizi zo kugera ku gipimo gikwiye hagati y’akazi n’ubuzima ubwayo, kuzitabira ni umwanya mwiza wo gutangira. Tumenyeshe uko zikora ku bikwerekeyeho wifashishije iyi imeyili: musakacheche@consumercentrix.ch
SheTrades Hub, a new resource for women entrepreneurs in Rwanda, will launch September 2nd - join an upcoming webinar to learn more!

SheTrades Hub, a new resource for women entrepreneurs in Rwanda, will launch September 2nd – join an upcoming webinar to learn more!
The SheTrades Hub, a business resource for women-owned businesses in Rwanda, will launch on September 2nd 2021. The SheTrades Hub will provide access to 100+ trade-related resources that women entrepreneurs can use to improve their competitiveness and connect to new markets and will also provide direct access to markets and investment opportunities.
The SheTrades Hub is being launched by the International Trade Center in partnership with the Rwandan Ministry of Trade and Industry and the Private Sector Federation Women Chamber of Entrepreneurs. This hub will join a network of more than 10 SheTrades Hubs across Africa, Asia and Latin America and is part of the International Trade Centre’s (ITC) SheTrades Initiative.
To learn more, join an upcoming webinar on September 2nd 2021, at 10 am CAT. Sign up here: SheTrades Hub Launch Rwanda
Four tips to help you to manage your business with the ongoing curfew.
Four tips to help you to manage your business with the ongoing curfew.
The COVID-19 pandemic has created much uncertainty, and an ongoing challenge is the curfew implemented as a preventative measure. Currently, the curfew starts at 8 pm and ends at 4 am. This has dramatically changed the working hours and consumption patterns of customers. This can create challenges for you as a business owner, so here are some things to keep in mind:
- Communicate changes in work schedules to your customers, employees and business partners like suppliers. Consider opening a bit earlier and closing sooner to allow both customers and employees to have more time to get home, and if you do, make sure you get that message out across various channels Call some of your main customers, or communicate through WhatsApp or social media.
- Tap into delivery services for your products. Your customers may not get time to visit your shop since they are also busy managing work, family and household needs, and looking our for their health. Provide an option of delivering your products to their workplaces or homes where it is safe to do so.
- If you can, think about having employees come in to work in shifts. Have all or some of them work from home and support them to adjust to their new working environment. Consider providing them with work tools such as internet to facilitate their work and also communication.
- Get active on social media. People are spending more time on the internet than ever, so there is a growing opportunity to reach new and existing customers through this channel. Here are a few tips to kick start your social media marketing
New ideas? Feedback for us? Feel free to share with us s at musa.kacheche@consumercentrix.com.
Inama 4 zagufasha gucunga ubucuruzi bwawe mu gihe hakiriho ingamba zo kuba abantu bategetswe kugera mu rugo mu masaha runaka
Icyorezo cya COVID-19 cyateje ibibazo byinshi, none imbogamizi zikiriho zifitanye isano n’ingamba zo kuba abantu bategetswe kugera mu rugo mu masaha runaka mu rwego rwo gukumira ikwirakwira ryacyo. Muri iki gihe, abantu ntibaba bemerewe kugenda kuva saa yine z’ijoro ukarangira saa kumi za mu gitondo. Ibi byahinduye cyane amasaha y’akazi n’imiterere y’uburyo abaguzi baguramo ibicuruzwa. Iyi ngamba ishobora kugutera ingorane nk’umucuruzi. Dore rero ibintu ugomba guhora wibuka:
- Menyesha abakiriya bawe, abakozi bawe, n’abafatanyabikorwa bawe nk’abakugemurira ibicuruzwa impinduka zigenda ziba muri gahunda z’akazi kawe. Shaka uburyo wajya ufungura ibikorwa by’ubucuruzi mbere kandi ubifunge hakiri kare kugira ngo abakozi n’abakiriya bawe babashe kugerera imuhira ku gihe kandi ibyo ni ubikora,ugomba kubibamenyesha wifashisije uburyo bunyuranye bw’ihanahana makuru. Hamagara bamwe mu bakiriya bawe b’ingenzi, cyangwa utange ubutumwa ukoresheje Whatsapp cyangwa imbuga nkoranyambaga.
- Koresha neza serivisi zawe zo kugeza ku bantu ibicuruzwa byawe. Abakiriya bawe bashobora kutabona umwanya wo kuza ku iduka ryawe kubera ko baba nabo bahuze bacunga akazi kabo, imiryango yabo n’ibikenewe mu ngo zabo, banita ku buzima bwabo. Shyiraho uburyo bwo kugemura ibicuruzwa byawe aho bakorera cyangwa mu ngo mu gihe kubikora bidahungabanya umutekano.
- Niba ubishoboye, tekereza uburyo abakozi bawe bajya baza ku kazi basimburana. Kora ku buryo bose cyangwa bamwe muri bo bakorera mu ngo zabo kandi ubafashe kujyana n’uburyo bushya bwo gukora. Shaka uburyo wabaha ibikoresho by’akazi nka murandasi kugira ngo iborohereze akazi no guhanahanamakuru.
- Koresha cyane imbuga nkoranyambaga. Abantu bakoresha murandasi muri iki gihe kurusha mbere, bityo rero hari amahirwe agenda arushaho kwiyongera yo kugera ku bakiriya bashya n’abasanzwe ukoresheje uyu muyoboro. Dore zimwe mu nama zagufasha gutangira iyamamazabikorwa rikoresha imbuga nkoranyambaga
Ibitekerezo bishya? Bitumenyeshe? Bitugezeho mu bwisanzure unyuze kuri imeyili ikurikira: musa.kacheche@consumercentrix.com.
Have lots of downtime in your business? Use that time to build your skills and learn more about your customers
Have lots of downtime in your business? Use that time to build your skills and learn more about your customers
The COVID-19 pandemic has affected businesses in Rwanda in many ways. Disruptions due to lockdowns and other measures to prevent the spread of the virus have meant that many businesses are pausing operations or seeing a strong downturn in the number of customers. Business owners the SME Response Clinic spoke with shared that they (and their employees!) are facing more downtime between customers.
Use that time to build your skills and learn more about your customers!
- Learn a new skill that will benefit your business. Many business owners are using this time to learn about social media marketing or customer relationship management. This will keep your mind occupied and give you new tools to reach customers now and when business picks back up again.
- Think about new ways to market products or to deliver. As physical gatherings are discouraged, create social media accounts for your business. Showcase your products and request your friends and family to share them with their networks. Provide an option of delivery if you can.
- Survey your customers. Business owners often forget to ask customers for feedback. Think of a few questions that would help you better plan your inventory or marketing campaigns and reach out to your customers to ask for answers. You can give them a call or ask a few questions via WhatsApp. Their feedback may give you new ideas or expose gaps in the product or service you are providing.
- Research new potential products for your business. Reach out to your suppliers and see if they have a new product or service. Ask your customers what they might want when business picks back up again. Then, test these new ideas on your social media accounts or via phone with your network.
Engage your employees in these strategies as well – working together enhances teamwork and can provide a sense of progress despite the restrictions that may be in place. Share any tips or feedback you have with us here: musa.kacheche@consumercentrix.ch.
Are you a young entrepreneur with a business that aligns with the Sustainable Development Goals? If so, apply now for the Accelerate2030 Program!
Are you a young entrepreneur with a business that aligns with the Sustainable Development Goals? If so, apply now for the Accelerate2030 Program!
Accelerate2030 Rwanda, a scale-readiness program, seeks to support entrepreneurs from emerging and developing markets to scale up their Sustainable Development Goals (SDGs) solutions. Through the program, entrepreneurs will receive support that aims to shape and help them implement their scaling strategy. Entrepreneurs will be taken through a bootcamp and have access toworkshops, coaching, and online support as well access to strategic connections to investors, international organizations, and corporations.
The Accelerate2030 program seeks innovative youth-led businesses whose solutions are related to the following SDGs:
- SDG 7: Affordable and clean energy
- SDG11: Sustainable cities and communities
- SDG 12: Responsible consumption and production
- SDG 13: Climate Action
- SDG 15: Life on land
Selection of business to participate in the program will be based on:
- Impact on the SGDs: Your solution must demonstrate effectiveness in addressing substantial issues linked to the SGDs.
- Scalability: Your solution must have s
- the potential to be replicated and scaled to other contexts.
- Growth stage: Your innovation must show traction and demonstrate impact.
- Team skills: Your team must demonstrate ambition and skills to scale your solution.
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Accelerate2030 Rwanda will kick off with online sessions and an in–person bootcamp. After the bootcamp, up to 12 ventures will be selected to continue to the next stage, where participants will receive personalized coaching, online support and connections to experts and partners. The program will culminate in a Demo Day , where up to 3 ventures will be selected a to represent Rwanda ioKn the global scaling program. Applications close on the 3rd of August 2021.
To apply for the program, visit: Accelerate2030 Rwanda
COVID-19 prevention tips to ensure a safe workplace.
COVID-19 Prevention Tips to Ensure a Safe Workplace.
With the discovery of the COVID-19 Delta variant in Rwanda, which spreads faster and with different symptoms, it is more important than ever to reinforce our hygiene efforts to protect ourselves and clients from infection.
We know that the lockdown is ongoing, so fewer businesses are open; however, it is still very important to keep a few things in mind as you shop for essentials or run a business that provides essentials:
- Wear a mask, and, if you are a business owner, ensure that everyone (customers, suppliers, and employees) is wearing masks at all times.
- Wash your hands, and, if you are a business owner, provide handwashing or sanitizing facilities at the entry of your business premises or shop. If possible, disinfect places where your business partners and customers frequently convene, such as counters and reception desks.
- Avoid touching your face because the virus can enter your body through the nose, mouth and eyes. Since it may be hard to ignore that disturbing itch in your eye, try to wash your hands regularly before touching your face.
- Maintain distance, and, if you are a business owner, ensure that your employees and clients maintain distance (preferably 1.5-2meters) while interacting. This is because the virus can travel through respiratory particles at a shorter distance from one person to another.
- If your business has many employees, assign their duties to be performed in shifts and offer different periods for breaks (tea and lunch) to avoid many people gathering in one place.
- Encourage your employees to monitor their health. If one notices COVID-19 symptoms, do not allow them to work from the business premises unless they provide negative COVID-19 test results. Regularly check on them and ask how they are doing.
- When accepting payment from clients, provide an option for digital payment to avoid contact with money to reduce chances of infection.
We can only stop the pandemic if we all join efforts in preventing COVID-19 infection in our homes and businesses.
Managing Through Uncertain Times
Managing Through Uncertain Times

The SME spoke with Ruzindana Gerald, a nutritionist from Amazon Nutrition Cabinet, a business supporting people with healthy nutritional practices to promote physical and mental wellness. Gerald shared some of the common challenges entrepreneurs have faced in recent months due to the pandemic and tips entrepreneurs can use to mitigate those challenges. These include:
- Disruption to normal routines for example lesser operating hours due to curfew. This may make it hard to meet deadlines, find time to efficiently and productively serve your clients or even take breaks for re-energizing.
- Rising anxiety and stress from situations you cannot control. For example, irrespective of the current situation, you still have to deal with expenses such as rent, salaries, and taxes.
- Lack of concentration or a sense of not knowing what to focus on next due to lesser interactions with clients and suppliers.
- Negative effects on our health or state of mind such as
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- Loss or increase of appetite and craving
- Changes in our mood due to loneliness at the workplace or working remotely
- Inability to sleep arising from stress and anxiety
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- Decrease in physical activity due to periodic lockdowns
To mitigate these challenges, Gerald suggested tips that would help entrepreneurs make better decisions, lead employees and make changes to survive the pandemic and ongoing lockdown. They include:
- Try to rise at the same time each day and organize your day including time for work, meals, light exercise, and family obligations. Try to go to sleep at the same time each night.
- Carve out time for exercise – even 20 minutes of light stretching, a short walk, or even dancing at home can help clear your mind.
- Make sure you make time for meals and try to eat healthy foods when you can. Some examples of healthy foods are vegetables and fruits. These can help boost your immunity, giving you more energy to run your business.
- Reach out to your networks. Send messages, make calls, or video chat when you can with your friends and family. Checking in with your clients, employees, and suppliers to see how they are doing will also go a long way! Share your own thoughts and experiences so that they feel connected, too.
These are just a few tips – different things work for different people, so try things out and see what works for you.
For more information contact: Tel: +250 784 465 520
Email: ruzindanagerald@gmail.com









