Intera enye zo gushyiraho Igitekerezo cyo gucuruza ikintu kimwe
Intera enye zo gushyiraho Igitekerezo cyo gucuruza ikintu kimwe
Igitekerezo cyo gucuruza ikintu kimwe gifatwa kandi nk’ikintu kihariye gishyira ku isonga ubucuruzi bwawe ugereranyije n’abo muba muhigana ku isoko.
Kimwe na benshi muri twe, abaguzi bananirwa gukora amahitamo y’ibyo baba bagomba kugura noneho bagashaka guhita bareba ikintu gituma igicuruzwa kimwe cyangwa ubwoko bw’ibicuruzwa runaka bitandukana n’ibindi. Gushaka uburyo bwo kuzamura urwego rw’igicuruzwa cyangwa rwa serivisi ku buryo kirushaho kugaragara aho kugirango kivange mu bindi ni ingenzi. Kubera iyo mpamvu, ni ngombwa ko ba rwiyemezamirimo bashaka ingingo yo gucuruza ikintu kimwe ishobora gukoreshwa mu kuyobora ibyemezo bigamije gushyiraho izina ry’igicuruzwa cyangwa serivisi no kuyamamaza.
Dore intera enye umuntu agomba gukurikiza mu ishyirwaho ry’igitekerezo cyo gucuruza ikintu kimwe gusa ( USP):
- Kumva isoko ugambiriye: Kuba ufite ikintu kihariye kiranga igicuruzwa cyangwa serivisi yawe nta gaciro bigira igihe abaguzi bawe bumva kitabareba cyangwa batakishimiye. Ibi bisobanura ko ugomba kumva abaguzi bawe. Ese bakeneye iki?Kubera iki bashaka kugura ibicuruzwa byawe? Ese ni kubera ko bihendutse? Ni ukubera ko bitabatwara umwanya? Cyangwa ni ukubera ko bakugirira icyizere? Baza abaguzi n’inshuti zawe noneho ukore urutonde rw’impamvu zituma bagura ibicuruzwa byawe. Reba impamvu ikunze guhora igaruka kurusha izindi.
- Sesengura abo muhigana: Kuva umaze kugira urutonde rw’ibyo abaguzi bawe baba bifuza ku bicuruzwa cyangwa serivisi zawe, kora urutonde rw’abo muhigana noneho urebe ibikenewe buzuza. Ibi bizatuma ubasha kumva ibintu byihariye biranga ibicuruzwa byawe kandi bikabitandukanya n’iby’abo muhiganwa.
- Tangaza USP yawe: Iyo umaze kubona impamvu abaguzi bawe bakunda kugura ibicuruzwa byawe aho kugura iby’abo muhiganwa, utegura ubutumwa butangaza USP yawe. Ubu butumwa bugomba kuba bwumvikana, ari bugufi kandi burasa ku ntego. Ugomba kubasha kubutanga mu buryo bworoshye ku buryo abaguzi bawe babasha kubwumva kandi bakaba babasha kubwibuka. Ugomba kwibaza niba izina ryawe ku isoko n’ikimenyetso cy’ubucuruzi cyawe ( logo) bigaragaza neza inyungu ibicuruzwa/serivisi zawe zitanga.
- Kora igerageza kandi usubiremo: Iyo umaze gutegura imvugo ukoresha utangaza USP yawe, usaba abaguzi bawe kuvuga icyo bayitekerezaho. Ibi biganiro bigufasha gufata icyemezo ku byerekeranye n’uburyo bwiza bwo kwamamaza ubucuruzi bwawe.
Igitekerezo cyawe cyo gucuruza ikintu kimwe ntikigomba guhinduka hato na hato. Ahubwo, ni ngombwa guhora gihuzwa n’igihe. Impinduka izo ari zo zose zibaho ku byerekeranye n’imiterere y’isoko cyangwa abo muhiganwa nabo zishobora kugira impinduka kuri USP yawe. Kubera iyo mpamvu, ugomba guhora witegereza ibigenda biba ku isoko noneho ugakora impinduka zikwiye.
Four Steps to Defining Your Unique Selling Proposition
A unique selling proposition, also known as a USP, is a specific thing that gives your business an edge over the competition.
Like many of us, customers are overwhelmed by choice, and they want to quickly figure out what makes one product or brand different from the rest. Finding out how to position your product or service so that it stands out rather than simply blends in is key. So, it’s crucial for entrepreneurs to identify a unique selling point that can be used to guide your branding and marketing decisions.
Here are four steps to keep in mind when defining your USP:
- Understand your target market: Having a unique feature has no value if your customers are not concerned about or interested in it. This means that you need to understand your customers. What do they need? Why do they buy your products? Is it because it is cheaper, saves them time, or because they trust you? Interview clients, and friends and make a list of the reasons they buy your products. Identify what comes up most frequently.
- Analyze your competition: Now that you have a list of what benefits your products or service brings to your clients, make a list of your competitors and identify the needs they are meeting. This will help you understand what characteristic distinguishes your products from those of your competition.
- Communicate your USP: c, come up with a message that communicates your USP. This message needs to be clear, concise, and straightforward. Make sure you can communicate it easily, that your customers can understand it, and that it is easy to remember. Ask yourself if your reputation in the market and your branding (logo) clearly demonstrate the benefit you are providing.
- Test and revise: Once you develop language to communicate your USP, talk to customers to get their thoughts. These interviews should help you decide on the best way to market your business.
Your unique selling proposition shouldn’t change too often, but it’s essential to keep it up to date. Any changes in trends or competitors could affect your USP, so keep an eye on what is happening in the market and adjust accordingly.
Four Steps to Defining Your Unique Selling Proposition
Four Steps to Defining Your Unique Selling Proposition
A unique selling proposition, also known as a USP, is a specific thing that gives your business an edge over the competition.
Like many of us, customers are overwhelmed by choice, and they want to quickly figure out what makes one product or brand different from the rest. Finding out how to position your product or service so that it stands out rather than simply blends in is key. So, it’s crucial for entrepreneurs to identify a unique selling point that can be used to guide your branding and marketing decisions.
Here are four steps to keep in mind when defining your USP:
- Understand your target market: Having a unique feature has no value if your customers are not concerned about or interested in it. This means that you need to understand your customers. What do they need? Why do they buy your products? Is it because it is cheaper, saves them time, or because they trust you? Interview clients, and friends and make a list of the reasons they buy your products. Identify what comes up most frequently.
- Analyze your competition: Now that you have a list of what benefits your products or service brings to your clients, make a list of your competitors and identify the needs they are meeting. This will help you understand what characteristic distinguishes your products from those of your competition.
- Communicate your USP: c, come up with a message that communicates your USP. This message needs to be clear, concise, and straightforward. Make sure you can communicate it easily, that your customers can understand it, and that it is easy to remember. Ask yourself if your reputation in the market and your branding (logo) clearly demonstrate the benefit you are providing.
- Test and revise: Once you develop language to communicate your USP, talk to customers to get their thoughts. These interviews should help you decide on the best way to market your business.
Your unique selling proposition shouldn’t change too often, but it’s essential to keep it up to date. Any changes in trends or competitors could affect your USP, so keep an eye on what is happening in the market and adjust accordingly.
Intera enye zo gushyiraho Igitekerezo cyo gucuruza ikintu kimwe
Igitekerezo cyo gucuruza ikintu kimwe gifatwa kandi nk’ikintu kihariye gishyira ku isonga ubucuruzi bwawe ugereranyije n’abo muba muhigana ku isoko.
Kimwe na benshi muri twe, abaguzi bananirwa gukora amahitamo y’ibyo baba bagomba kugura noneho bagashaka guhita bareba ikintu gituma igicuruzwa kimwe cyangwa ubwoko bw’ibicuruzwa runaka bitandukana n’ibindi. Gushaka uburyo bwo kuzamura urwego rw’igicuruzwa cyangwa rwa serivisi ku buryo kirushaho kugaragara aho kugirango kivange mu bindi ni ingenzi. Kubera iyo mpamvu, ni ngombwa ko ba rwiyemezamirimo bashaka ingingo yo gucuruza ikintu kimwe ishobora gukoreshwa mu kuyobora ibyemezo bigamije gushyiraho izina ry’igicuruzwa cyangwa serivisi no kuyamamaza.
Dore intera enye umuntu agomba gukurikiza mu ishyirwaho ry’igitekerezo cyo gucuruza ikintu kimwe gusa ( USP):
- Kumva isoko ugambiriye: Kuba ufite ikintu kihariye kiranga igicuruzwa cyangwa serivisi yawe nta gaciro bigira igihe abaguzi bawe bumva kitabareba cyangwa batakishimiye. Ibi bisobanura ko ugomba kumva abaguzi bawe. Ese bakeneye iki?Kubera iki bashaka kugura ibicuruzwa byawe? Ese ni kubera ko bihendutse? Ni ukubera ko bitabatwara umwanya? Cyangwa ni ukubera ko bakugirira icyizere? Baza abaguzi n’inshuti zawe noneho ukore urutonde rw’impamvu zituma bagura ibicuruzwa byawe. Reba impamvu ikunze guhora igaruka kurusha izindi.
- Sesengura abo muhigana: Kuva umaze kugira urutonde rw’ibyo abaguzi bawe baba bifuza ku bicuruzwa cyangwa serivisi zawe, kora urutonde rw’abo muhigana noneho urebe ibikenewe buzuza. Ibi bizatuma ubasha kumva ibintu byihariye biranga ibicuruzwa byawe kandi bikabitandukanya n’iby’abo muhiganwa.
- Tangaza USP yawe: Iyo umaze kubona impamvu abaguzi bawe bakunda kugura ibicuruzwa byawe aho kugura iby’abo muhiganwa, utegura ubutumwa butangaza USP yawe. Ubu butumwa bugomba kuba bwumvikana, ari bugufi kandi burasa ku ntego. Ugomba kubasha kubutanga mu buryo bworoshye ku buryo abaguzi bawe babasha kubwumva kandi bakaba babasha kubwibuka. Ugomba kwibaza niba izina ryawe ku isoko n’ikimenyetso cy’ubucuruzi cyawe ( logo) bigaragaza neza inyungu ibicuruzwa/serivisi zawe zitanga.
- Kora igerageza kandi usubiremo: Iyo umaze gutegura imvugo ukoresha utangaza USP yawe, usaba abaguzi bawe kuvuga icyo bayitekerezaho. Ibi biganiro bigufasha gufata icyemezo ku byerekeranye n’uburyo bwiza bwo kwamamaza ubucuruzi bwawe.
Igitekerezo cyawe cyo gucuruza ikintu kimwe ntikigomba guhinduka hato na hato. Ahubwo, ni ngombwa guhora gihuzwa n’igihe. Impinduka izo ari zo zose zibaho ku byerekeranye n’imiterere y’isoko cyangwa abo muhiganwa nabo zishobora kugira impinduka kuri USP yawe. Kubera iyo mpamvu, ugomba guhora witegereza ibigenda biba ku isoko noneho ugakora impinduka zikwiye.
BPR Bank - SME Response Clinic
“Twishimiye kuba turi kumwe muri ibingibi. Turifuza kwizeza abakiriya bacu ko tureba kure. Mukomeze mwitange.”
GEORGE ODHIAMBO, UMUYOBOZI MUKURU WA BANKI YA KCB RWANDA
Cunga Imari yawe ubifashijwemo na BPR Bank Rwanda
Muri Kanama 2021, KCB Bank Rwanda yihuje na Banque Populaire du Rwanda PLC maze bikora banki nshya yitwa BPR Bank Rwanda. Banki nshya izaha abakiriya bayo ibicuruzwa na serivisi z’imari zinyuranye zirimo kubasha kugera ku ihuriro ryagutse ry’amashami yayo n’abayihagarariye mu gihugu cyose kimwe na serivisi z’ikoranabuhanga zo mu rwego ruhanitse, ibisubizo bijyanye n’ibikorwa by’amabanki, ubuhanga mu mikoreshereze y’imari mu bucuruzi, na serivisi zijyanye n’ibikorwa by’amabanki mu rwego mpuzamahanga zizajya zitangwa na KCB Banking Group.
Mu mpera z’umwaka, BPR Bank Rwanda iritegura kujya iha Ibigo bito n’Ibiciriritse (SME) ibindi bicuruzwa na serivisi zo mu rwego rw’imari nshya kandi zishimishije. Dore serivisi itanga muri iki gihe.
Imari y’umutungo mu rwego rw’ikoranabuhanga rikoreshwa mu mazu yo guhingamo indabo
Kuri Biashara yawe
Ukorana umwete mu byo ukora, ntugira ubwoba mu byo ukora, ureba imbere, ushakisha amahirwe, uhora witeguye kugenda; niba icyo cyivugo gihuye n’imigambi yawe, na Biashara yawe, emera Banki ya KCB iguherekeze mu rugendo rwawe rwo kwiyemeza imirimo maze mujyane, komeza maze urusheho gutera indi ntambwe ijya ejuru.
Egera BPR Bank Rwanda
Egera BPR Bank Rwanda
+250788140000
contactus@rw.kcbbankgroup.com
Reba FAQs
BPR Bank
BPR Bank Rwanda Partners with the SME Response Clinic
“We are excited to explore with you our new SME products and services. Join us to take your business to the next level!”
GEORGE ODHIAMBO, MANAGING DIRECTOR, BPR BANK
Managing Your Finances With BPR Bank Rwanda
In August 2021, KCB Bank Rwanda merged with Banque Populaire du Rwanda PLC to form a new bank, BPR Bank Rwanda. The new bank will benefit clients with a wide range of products and services, including access to a larger network of branches and banking agents across the country, as well the best-in-class digital offers, transactional banking solutions, trade finance expertise, and international banking offers from KCB Banking Group.
BPR Bank Rwanda is working on new and exciting financial products and services at the end of the year for SMEs. Here are the current offers.
For Your Biashara
Driven by passion, fearless in your pursuits, forward-thinking, opportunity-seeking, and always ready to go; if that description fits you and your Biashara, let BPR Bank Rwanda walk your entrepreneurship journey and, together, go ahead to scale new heights.
Contact BPR Bank Rwanda
Call us: +25078814000 / +250788187200
contactus@bpr.rw / info@bpr.rw
Are you an African female entrepreneur interested in preparing your business for investment? Apply for the ShEquity Business Accelerator program by 6 May 2022
Are you an African female entrepreneur interested in preparing your business for investment? Apply for the ShEquity Business Accelerator program by 6 May 2022
ShEquity, an investment catalyst for African female entrepreneurs, invites applicants for ShEquity Business Accelerator program (SHEBA). The 16-week program focuses on preparing female-led and -owned businesses for investment with the goal of increasing their chances of accessing seed funding. The program is also designed to enhance leadership and soft skills needed to engage with key partners/customers and to inspire women entrepreneurs to revamp and test their marketing strategies.
Through the program, participants will be equipped with the skillset to develop new business models and mindsets for innovation while leveraging existing tools that will help them maintain a competitive edge. The program supports African female entrepreneurs in agribusiness (agritech, production, processing wholesale & retailing, any other agribusiness value chain aspects), healthcare, tech-enabled solutions (fintech, clean tech, etc.), renewable energies, mobility and fast-moving consumer goods (FMCGs).
To apply for this program, visit: SHEBA Application
Are you a young tech innovator interested in scaling up your solution? Apply for the Africa Impact Challenge
Are you a young tech innovator interested in scaling up your solution? Apply for the Africa Impact Challenge
Africa Impact Initiative, a Canada-based organization committed to supporting young innovators, invites applicants for their Africa Impact Challenge. The goal of the Challenge is to enable young tech innovators from Africa to build market-creating innovations that tackle their country’s challenges with technology.
Successful participants will be offered the capital of up to RWF 20,486,915, resources, and a paid incubation period at the University of Toronto to build viable solutions. Interested participants should have comprehensive tech-enabled solutions that address an identified problem/challenge in their respective countries. Preference will be given to scalable, innovative business models with solutions that target non-consumption by increasing adoption, accessibility, or affordability.
Interested participants must fulfill the following to apply
- Be African under 39 years of age living in the countries of the given year’s Challenge
- Have a desire to pursue impact-focused entrepreneurship as a means of livelihood
- Have a desire to solve critical problems with technology
- Have full-time commitment from the team building the ventures
- Stream 1: Ventures based in Rwanda from any sector
- Stream 2: Ventures based across Africa that enable positive health outcomes
To apply for this Challenge, visit: Submit Application
Are you a social entrepreneur with an innovative idea/project that focuses on one or more of the 17 SDGs? Apply for the Citizen Entrepreneurship Competition before 15 September 2022
Are you a social entrepreneur with an innovative idea/project that focuses on one or more of the 17 SDGs? Apply for the Citizen Entrepreneurship Competition before 15 September 2022
The Entrepreneurship Campus, a foundation that empowers social entrepreneurs globally to create a culture of entrepreneurship, invites applicants to their Citizen Entrepreneurship Competition. The Competition seeks participants with innovative ideas and projects with societal impact, focusing on one or more of the 17 Sustainable Development Goals (SDGs).
The Competition comprises two categories – the Youth Citizen Entrepreneurship category and the Adult Citizen Category. Interested participants between 13 and 29 years can apply to the Youth Citizen category, and interested participants with 30 years and above can apply to the Adult Citizen Entrepreneurship category. All applications have to be made in English.
Interested participants will have the opportunity to take two voluntary free courses before applying to the Competition to help them develop a sustainable business model from their ideas. The two courses (Brain versus Capital and Sustainable Entrepreneurship Course) will aid participants in changing or upgrading their existing ideas or projects.
Applicants who pass the preliminary will be invited to provide more details about their idea/project in a second entry form. Ideas/projects that will pass the initial screening will be published on the competition website to be voted on, commencing on 1 June 2022.
To apply for this Competition, visit: CEC Registration
Are you looking for funding for your climate or clean energy project or to scale up your existing business? Apply for the PFAN’s climate and clean energy program before 1 May 2022
Are you looking for funding for your climate or clean energy project or to scale up your existing business? Apply for the PFAN’s climate and clean energy program before 1 May 2022
The Private Financing Advisory Network, a global network of climate and energy financing experts, invites applicants to the climate and clean energy program. PFAN provides free business coaching and investor matchmaking to promising climate and sustainable energy entrepreneurs globally.
Through the program, selected participants undergo intensive one-on-one coaching to perfect their business plans, financial structures, and investment pitches. Additionally, successful participants may be invited to present their projects at the PFAN and partner events or receive tailored investment facilitation services.
Interested applicants must fulfil the following criteria to apply:
- Be from low and middle-income countries, click here for a complete list
- Provide climate change adaptation benefits
- Offer or use sustainable energy technologies, products or services that fall within PFAN’s areas of work
To apply, visit: Climate and Clean Energy project Applications
Are you a social entrepreneur with a solution aligned with the UN's SDGs? Apply for the UNLEASH Plus incubation program before 10 April 2022
Are you a social entrepreneur with a solution aligned with the UN’s SDGs? Apply for the UNLEASH Plus incubation program before 10 April 2022
UNLEASH, a non-profit organisation founded in 2016 with the aim of developing solutions to the Sustainable Development Goals (SDGs) and building capacity for youth globally, invites applicants for the UNLEASH Plus incubation program. UNLEASH Plus is a 6-month incubation program for entrepreneurs working on social and environmental challenges in line with the UN’s SDGs. Through the program, participants will receive skills development training, tools, and mindsets to test their early-stage solutions and design for large scale impact.
Through a partnership with Chemonics International, UNLEASH Plus supports teams with existing prototypes to become impactful social ventures. Additionally, participants will have access to learning materials, the opportunity to join interactive workshops, receive direct support from experts, and make connections to investors and partners during the program to accelerate intended impact.
The program will be implemented in 3 phases, including:
The Basecamp: Basecamp is a practical two-day event where participants meet and witness pitches from other teams in their cohort. Participants also engage with their mentors and align on the vision, business model and priorities for their 6-month plan during the program.
The Ascension: The second phase is the core 21-week virtual program that focuses on team development, solution testing and refinement, strategy, and pitching. During this phase, the goal is to launch the first complete solution that will attract the right customers, partners, and funders to accelerate the participant’s journey. Teams will also have direct access to Potentialife, a leadership and team effectiveness program that also serves as a core part of the program.
The Bootcamp: in-person program in India for top 25 teams.
The last phase is the in-person finale of UNLEASH Plus during the Global Innovation Lab Karnataka (India). During this phase, teams will receive intensive support from world-class experts to refine strategies, meet with potential partners and pitch their solutions to investors awarding cash prizes at the Dragon’s Den.
Interested applicants should fulfil the following to apply
- Have at least 2 active team members participating throughout the program
- Be willing to commit at least 4 hours per team per week throughout the program
- Have at least half of the team members aged 35 years or younger
- Have a validated, working prototype of a solution that addresses one or more of the SDGs
- Have documented feedback, references, or testimonials from early testing with actual users or prospective customers that demonstrate market demand for the solution
- Have a solution responsive to one or more of the 17 Sustainable Development Goals.
- Be a legal entity with the ability to receive funds
- Have raised a maximum of 50,000 USD raised to date
To apply for the program, visit: Submit application
Meet three incredible women entrepreneurs as we celebrate women this March.
Meet three incredible women entrepreneurs as we celebrate women this March.
This March, join us as we reflect on and celebrate the vital role women play in our communities and the tremendous contribution they make to our economy. The SME Response Clinic spoke to three women entrepreneurs to understand what women’s month means to them s, what motivated them to start their own businesses, and get their advice for aspiring female entrepreneurs.
Here is what they had to say!
Featured:
Marie Josee Umutesi
Co-founder, CTO Larna Limited
Contact: +250 783 450 169
Aline Uwase
Founder of HappyNes
Contact: +250 784 069 067
Irene Masezerano
Co-founder Vertable Limited
Contact: +250 787 755 717