Are you a woman entrepreneur interested in scaling up your business? Apply for this programme before 18 July 2022 

Are you a woman entrepreneur interested in scaling up your business? Apply for this programme before 18 July 2022 

 The Africa Women Innovation and Entrepreneurship Forum (AWIEF) and the Affirmative Finance Action for Women in Africa (AFAWA) initiative of the African Development Bank Group (AfDB) invite applicants for the “Solutions Catalysing Increased Access to Capital for the Success of Women Entrepreneurs” programme. The programme aims to accelerate efforts to address gender inequality and drive inclusive economic transformation. Through the programme, AFAWA and AWIEF seek to drive increased access to finance and markets for women-owned and women-led small and medium enterprises (WSMEs) across Southern, East, and West Africa.  

Over 510 WSMEs will be supported to scale, access markets, and receive investment readiness training. The programme is eligible for WSMEs from 8 African countries, including Kenya, Malawi, Nigeria, Rwanda, South Africa, Tanzania, Zambia, and Zimbabwe. Interested participants can apply for any of the following programme components:  

  • AWIEF Growth Accelerator (in partnership with Nedbank) – to enhance investment readiness and increase access to finance. 
  • eCommerce Capacity Development (in partnership with UNIDO) – for building knowledge, capacity, and skills in digital channels to increase participation and success in online business. 
  • Digital Skills (in partnership with Amazon Web Services) – strengthen WSME’s capacity to embrace technology innovation. 
  • Mentorship and Advisory – enhancing the visibility and access to role models for WSMEs through a mentorship platform. 

To apply for the programme, visit: Applications 



Are you an innovative Agri-tech entrepreneur? Apply for the Pitch AgriHack 2022 competition before 29 July 2022

Are you an innovative Agri-tech entrepreneur? Apply for the Pitch AgriHack 2022 competition before 29 July 2022

In partnership with African Green Revolution Forum and Generation Africa, Heifer International invites applicants to the eighth edition Pitch AgriHack 2022 competition. Pitch AgriHack is a digital agricultural competition focused on accelerating entrepreneurial growth and job creation by leveraging advanced tech and youth participation in Africa’s food security agenda.

Through the competition, six successful participants from three open competition categories, including early-stage, mature/growth stage, and women-led, will be awarded cash prizes totaling USD 45,000. Additionally, participants to the competition will benefit from the following:

  • A fourth invite-only category, known as the AYuTe Africa Challenge, sponsored by Heifer International, will award up to US$1.5 million in grants to scalable ventures already generating measurable impact for Africa’s smallholder farmers.
  • Six winners will be selected from the open-application categories and two winners from the invite-only AYuTe Africa Challenge category. The winners will be announced at the AGRF Summit on September 5-9 in Kigali.
  • Top contestants will receive a one-day boot camp in preparation for their final pitches, with winners receiving continued support as they develop and grow their enterprises.
  • Business profiles of the finalists will also be published in a Deal Book for circulation at the AGRF and online, while individual profiles will be made public on the orgplatform and reviewed for relevance to their investor community.

Interested applicants must fulfill the following to apply:

  • Have a clear and defined description of how their solution is impacting smallholder farmers
  • Have a strong organizational and operational structure
  • Be aged 18-40 on the day of submission to the 2022 Pitch AgriHack Competition
  • Hold nationality (with official ID) from any of the 54 nations of the African Union
  • Be the founder/co-founder of the enterprise represented in the competition and play an active role in its operations and leadership
  • Have no criminal record related to corruption, tax evasion, financial impropriety, felony, or other offenses
  • Not be a previous Pitch AgriHack finalist or winner
  • Must submit the application form in English
  • Must agree with the Terms & Conditions

To apply for the competition, visit: Applications

For more information on the competition, visit: Pitch AgriHack 2022

Startup Innovation

Are you a startup entrepreneur with an innovative tech solution for global hunger? Apply for the WWF Startup Innovation awards before July 15

Startup Innovation

Are you a startup entrepreneur with an innovative tech solution for global hunger? Apply for the WWF Startup Innovation awards before July 15

The World Food Forum (WFF), an independent youth-led global network of partners, invites applicants for the WFF Startup Innovation Awards, powered by Extreme Tech Challenge (XTC). The awards aim to support and showcase innovators and entrepreneurs harnessing the power of technology to drive the sustainable transformation of agri-food systems with the goal to end global hunger and achieve the Sustainable Development Goals as introduced by the United Nations Development Programme

Successful applicants will stand a chance to win the following awards:

  • WWF better production startup award
  • WFF better nutrition startup award
  • WFF better environment startup award
  • WFF better life startup award
  • WFF startup innovator of the year award

Additionally, finalists and award winners will be able to gain potential global visibility, raise capital, access global networking opportunities, and access to WFF membership to access opportunities needed to pioneer tech breakthroughs.

Interested applicants must fulfill the following to apply:

  • Be legally incorporated as a business enterprise. The business should be privately held and not a publicly traded company.
  • Agree that only non-confidential information is being submitted and there is no confidentiality agreed implied between XTC, its partners, and applicants, regarding submitted pitch decks

For more information on the awards and application details, visit: WFF Startup Innovation Awards

Sankalp Global Awards

Are you a social entrepreneur with a high-impact business? Apply for the Sankalp Global Awards before 7 July

Are you a social entrepreneur with a high-impact business? Apply for the Sankalp Global Awards before 7 July

The Sankalp Forum, an initiative of Intellecap, part of Aaviskhaar Group, invite applicants for the Sankalp Global Awards. The awards are part of the Sankalp Global Summit, an annual event that discusses global development and impact investing landscapes. This year’s edition of the awards seeks to celebrate social entrepreneurs who positively impact society, gain hands-on experience, and create innovative solutions with a global community. Interested applicants must have impactful social enterprises in Sankalp’s six impact areas, including agriculture, financial inclusion, health and wash, clean energy, livelihoods and future of work(ers), and affordable housing.

Successful applicants will benefit from the following:

  • One-on-one investment readiness support to improve the pitch and investment ask
  • Opportunity to pitch and get feedback from the eminent Sankalp Grand Jury and audience of investors
  • Curated one-on-one introductions with global investors
  • Collaborate with a global network of investors, donors, and entrepreneur support organizations
  • Virtual exhibition space for your business to gain visibility and generate leads

Interested applicants must fulfil the following criteria to apply:

  • Have a high-impact business that caters to rural, low-income, or disadvantaged communities in any of our 6 impact areas
  • Have a clear for-profit business model with high potential for scale
  • Have an experienced and dedicated promoter team
  • Have some proof of concept on the ground that is generating revenues
  • Are looking for funding in the range of USD 100,000 – USD 1,000,000

To apply for the Sankalp Global Awards , visit: Applications

Entrepreneurship School

Are you an early-stage justice entrepreneur interested in training and funding? Apply for the Justice Entrepreneurship School before 30 June 2022 

Entrepreneurship School

Are you an early-stage justice entrepreneur interested in training and funding? Apply for the Justice Entrepreneurship School before 30 June 2022 

The HiiL Innovation Hub, a social enterprise dedicated to supporting justice entrepreneurs in East Africa, invites applicants for the Justice Entrepreneurship School incubation programme. The programme supports early-stage entrepreneurs preventing or resolving pressing justice needs in their communities. Entrepreneurs will be offered high-quality action learning through the program on business modelling, storytelling, pitching, and justice design thinking. 

The programme is suitable for start-up entrepreneurs who: 

  • Have a solution that meets the needs of those who struggle to access adequate, easy-to-understand, affordable, and accessible means to prevent or resolve their justice problems 
  • Have a basic product or service, that is, an existing prototype or minimal viable problem 
  • Have no traction; that is, the product is still not in the hand of users, or it’s only in the hands of a small number of early adopter users, where we still do not see enough evidence that this product or business can work 
  • Led by a team of 2 or 3 committed and passionate co-founders who shares a drive for justice and impact 

Successful applicants to the programme will benefit from the following: 

  • A one-week residential boot camp delivered by industry specialists on topics such as business growth, team & leadership, design thinking  
  • Coaching sessions and mentorship on topics of your choice 
  • Access to HiiL’s regional network of justice leaders, legal tech organisations, and top-level researchers 
  • Certification and a learning platform for self-service 
  • Chance to win up to €1000 at the end of the programme during the Justice Innovation Circle demo day 

To apply for the programme, visit: Justice Entrepreneurship School Applications 



Cartier Women’s Initiative Awards

Are you a women entrepreneur running a for-profit business with a social and environmental impact on your community? Apply for the 2023 Regional Cartier Women’s Initiative Awards before 30 June 

Are you a women entrepreneur running a for-profit business with a social and environmental impact on your community? Apply for the 2023 Regional Cartier Women’s Initiative Awards before 30 June 

The Cartier Women’s Initiative, an annual international entrepreneurship program, invites women entrepreneurs to apply for the 2023 Regional Cartier Women’s Initiative Awards. The program aims to drive change by empowering women entrepreneurs with businesses that have a strong and sustainable social and environmental impact.  

Interested applicants must fulfill the following criteria to apply for the Awards: 

  • Business should be a for-profit designed to generate sufficient revenue to support its operations and return some level of profit to its owners.  
  • Business should be in the early stage of its development and growth (between 1 and 6 years of registered operations as date of application) with a proven business model.  
  • Business should be generating revenue from the sales of products and/or services for at least one year as of the date of the application.  
  • Business should not have raised more than USD 2,000,000 in dilutive funding (any kind of funding that requires you to give away a piece of your company, including not only future profits but possibly control). 
  • Business should demonstrate having a positive impact in its industry and demonstrate it has potential to have more impact if successful with the Awards.  
  • Business should contribute to at least one of the United Nations Sustainable Development Goals (SGDs).  

Successful applicants will benefit from the following 

  • Financial capital support: Successful applicants will be awarded grants in three categories. The first-place awardee will receive USD 100,000; the second-place awardee will receive USD 60,000; the third-place awardee will receive USD 30,000. 
  • Human capital support: Successful applicants will be offered training and collective workshops involving coaching, mentorship, and peer learning.  
  • Social capital support: Successful applicants will gain international exposure and media visibility and access to an online and offline community of 500+ experts and peers 

To apply for the Awards, visit: Applications 

Five Tips to Make Better Financial Decisions

Five Tips to Make Better Financial Decisions

Business owners generally need to purchase assets or inventory or make other purchases to help their businesses grow. But resources are often scarce, so it is important, therefore, to ensure you’re making the best financial decisions you can.

If you manage resources appropriately, you will be able to better accomplish your goals and improve your company’s overall performance. Here are five tips to make better financial decisions.

  1. Pause: Before making a purchase for your business, the first thing you should do is pause and think about what your goals are for your business. Will the item you are purchasing support those goals or deter from them? Don’t pressure yourself or let other people pressure you.
  2. Ask: Ask questions about the costs and risks associated with a purchase. Keep asking more questions until you understand what you’re paying for and what you are receiving. Don’t be shy about asking many questions. Here are some ideas: What will happen if it doesn’t work out? Can I stop the transaction and get my money back? Are there fees, taxes, penalties, or other charges? What exactly am I receiving in return for the amount I am paying? What warranty or guarantee does this come with?
  3. Compare: Compare prices to make sure you are paying a fair price. Keep an eye out for anything that seems too good to be true. Ensure that the people and businesses with whom you are working are properly registered.
  4. Estimate: Estimate the costs associated with your purchase and make sure you are getting value for your money. You can find online tools and calculators to compare financial products or services. Compare the total cost, including fees and chargers, to the value you are receiving.
  5. Decide: If you thought about how a purchase will contribute toward your goals, asked all your questions, compared prices, and estimated your total costs, make a decision whether to move forward with the transaction or not. Write down all of the above and look at it objectively to help you decide.

We hope that by applying this method, you will be able to make better financial decisions to support your business.












Inama eshanu zifasha umucuruzi gufata ibyemezo byiza byo mu rwego rw’imari 

Kenshi na kenshi, abacuruzi bakenera kugura imitungo cyangwa ibicuruzwa bijya mu bubiko cyangwa bakagura ibindi bintu bagamije guteza imbere ubucuruzi bwabo. Ariko, kenshi na kenshi amikoro aba ari macye, kubera iyo mpamvu, ni ngombwa gufata ibyemezo byo mu rwego rw’imari byiza kurusha ibindi byose bishoboka.

Nimucunga amikoro yanyu uko bikwiye, muzabasha kugera ku ntego zanyu neza kandi mubashe  kunoza imikorere y’ikigo cy’ubucuruzi cyanyu muri rusange. Dore inama eshanu zabafasha gufata ibyemezo bitanu byo mu rwego rw’imari.

  • Ruhuka: Mbere yo kugira ibintu ugurira ikigo cy’ubucuruzi cyawe, ikintu cya mbere ugomba gukora ni ukuruhuka noneho ugatekereza ku ntego ufitiye ikigo cy’ubucuruzi cyawe. Ese igicuruzwa ugurira ikigo cyawe gishyigikira izo ntego cyangwa gihabanye nazo? Wikwishyiraho igitutu cyangwa ngo abandi bakigushyireho.
  • Baza: Baza ibibazo bijyanye n’ibiguzi n’ingorane zijyana n’ibyo ugomba kugura. Komeza ubaze ibindi bibazo kugeza igihe wumviye icyo wishyurira n’icyo uhawe. Wigira isoni zo kubaza ibibazo byinshi. Dore bimwe mu bitekerezo by’ingirakamaro: Bizagenda gute nibidakora? Ese nshobora guhagarika kugura iki gicuruzwa ngasubizwa amafaranga? Ese hari amafaranga y’igihembo, imisoro, ibihano, cyangwa andi mafaranga ajyanye n’icyo gicuruzwa? Mu by’ukuri ni iki mpawe kubera amafaranga nishyuye? Iki gicuruzwa gifite iyihe garanti?
  • Gereranya: Gereranya ibiciro maze urebe niba uri kwishyura igicuruzwa ku giciro gikwiye. Itegereze cyane maze urebe niba atari ikintu kigaragara nk’aho ari cyiza kurusha uko kiri mu by’ukuri. Genzura niba abantu cyangwa ibigo by’ubucuruzi mukorana byanditswe mu buryo bwemewe.
  • Cishiriza : Cishiriza ikiguzi cy’ibyo ushaka kugura noneho urebe niba kijyanye n’amafaranga usabwa kwishyura. Ushobora kubona kuri interineti ibikoresho n’ibyo ushobora kwifashisha ubara bikagufasha kugereranya ibicuruzwa cyangwa serivisi zo mu rwego rw’imari. Gereranya ikiguzi cya byose, harimo amafaranga y’ibihembo n’andi yose usabwa kwishyura n’agaciro k’igicuruzwa uhabwa.
  • Fata icyemezo : Niba watekereje ku byerekeranye n’uburyo igicuruzwa runaka cyagira uruhare ku ntego zawe, nyuma yo kubaza ibibazo byawe byose, nyuma yo kugereranya ibiciro, no gucishiriza ku bijyanye n’ikiguzi cyacyo, fata icyemezo niba ugomba gukomeza gukora igikorwa cyo kugura icyo gicuruzwa cyangwa kukireka. Andika ibi byose bimaze kuvugwa noneho ubirebe nk’uko biri koko kugirango ubashe gufata icyemezo.

Twizeye ko nimukoresha ubu buryo, muzabasha gufata ibyemezo byo mu rwego rw’imari birushijeho kuba byiza bizafasha ibikorwa by’ubucuruzi byanyu.

Survive to Thrive

Apply for the Survive to Thrive Programme

Are you a member of KCB Bank Rwanda Biashara Club or a client of Bank Populaire Rwanda? Apply for the Survive to Thrive Programme 

KCB Bank Rwanda, in partnership with ConsumerCentriX and the African Management Institute, invite their SME clients to participate in an exciting 4-month entrepreneurial journey with online courses, virtual learning labs, and practical tools.

The Survive to Thrive Programme will allow an entrepreneur and one (1) senior staff from their business the opportunity to learn how to set SMART growth goals and implement new business habits and tools to support business growth. Upon completing the programme, participants will have access to AMI’s Growth Network, an exclusive community of ambitious African entrepreneurs who have successfully graduated from AMI programmes. Participants will gain access to premium services such as AMI’s Finance Link for funding opportunities, mentoring and coaching networks, exclusive networking events, and continued access to AMI’s world-class business tools, courses, and resources.

New deadline: June 7th, 2022

Apply here: 

BeChangeMaker programme

Are you a social entrepreneur with a vision to solve global challenges? Apply for the BeChangeMaker programme

BeChangeMaker programme

Are you a social entrepreneur with a vision to solve global challenges? Apply for the BeChangeMaker programme before 6 June 2022

WorldSkills, an international training organization, invites applicants for the BeChangeMaker online training programme. Through the programme, participants are trained to take action on global challenges through social entrepreneurship and the power of skills development.

Successful applicants will access high-quality learning content on HP LIFE, an online learning platform for entrepreneurs, innovators, and small business owners. Additionally, participants will gain access to tools and technology for start-up acceleration, dedicated coaching and mentoring, and an opportunity to network with WorldSkills’ diverse global network of potential supporters and investors.

Interested applicants will go through three steps to complete an application:

  • Form a team of 2-5 people between the ages of 18 and 35 years who share a vision.
  • Introduce the team and share your social challenge in a one-minute video. Upload the video on Youtube as unlisted – this is to be included in your online application.
  • Submit your application. The team leader will submit the application on behalf of the team.

To submit your application for the programme, visit: BeChangeMaker Application

unique selling proposition

Four Steps to Defining Your Unique Selling Proposition

Four Steps to Defining Your Unique Selling Proposition

A unique selling proposition, also known as a USP, is a specific thing that gives your business an edge over the competition.

Like many of us, customers are overwhelmed by choice, and they want to quickly figure out what makes one product or brand different from the rest. Finding out how to position your product or service so that it stands out rather than simply blends in is key. So, it’s crucial for entrepreneurs to identify a unique selling point that can be used to guide your branding and marketing decisions.

Here are four steps to keep in mind when defining your USP:

  1. Understand your target market: Having a unique feature has no value if your customers are not concerned about or interested in it. This means that you need to understand your customers. What do they need? Why do they buy your products? Is it because it is cheaper, saves them time, or because they trust you? Interview clients, and friends and make a list of the reasons they buy your products. Identify what comes up most frequently.
  2. Analyze your competition: Now that you have a list of what benefits your products or service brings to your clients, make a list of your competitors and identify the needs they are meeting. This will help you understand what characteristic distinguishes your products from those of your competition.
  3. Communicate your USP: c, come up with a message that communicates your USP. This message needs to be clear, concise, and straightforward. Make sure you can communicate it easily, that your customers can understand it, and that it is easy to remember. Ask yourself if your reputation in the market and your branding (logo) clearly demonstrate the benefit you are providing.
  4. Test and revise: Once you develop language to communicate your USP, talk to customers to get their thoughts. These interviews should help you decide on the best way to market your business.

Your unique selling proposition shouldn’t change too often, but it’s essential to keep it up to date. Any changes in trends or competitors could affect your USP, so keep an eye on what is happening in the market and adjust accordingly.














Intera enye zo gushyiraho Igitekerezo cyo gucuruza ikintu kimwe

Igitekerezo cyo gucuruza ikintu kimwe gifatwa kandi nk’ikintu kihariye gishyira ku isonga ubucuruzi bwawe ugereranyije n’abo muba muhigana ku isoko.

Kimwe na benshi muri twe, abaguzi bananirwa gukora amahitamo y’ibyo baba bagomba kugura  noneho bagashaka guhita bareba ikintu gituma igicuruzwa kimwe cyangwa ubwoko bw’ibicuruzwa runaka bitandukana n’ibindi. Gushaka uburyo bwo kuzamura urwego rw’igicuruzwa cyangwa rwa serivisi ku buryo kirushaho kugaragara aho kugirango kivange mu bindi ni ingenzi. Kubera iyo mpamvu, ni ngombwa ko ba rwiyemezamirimo bashaka ingingo yo gucuruza ikintu kimwe ishobora gukoreshwa mu kuyobora ibyemezo bigamije gushyiraho izina ry’igicuruzwa cyangwa serivisi  no kuyamamaza.

Dore intera enye umuntu agomba gukurikiza mu ishyirwaho ry’igitekerezo cyo gucuruza ikintu kimwe gusa ( USP):

  • Kumva isoko ugambiriye: Kuba ufite ikintu kihariye kiranga igicuruzwa cyangwa serivisi yawe  nta gaciro bigira igihe abaguzi bawe bumva kitabareba cyangwa batakishimiye. Ibi bisobanura ko ugomba kumva abaguzi bawe. Ese bakeneye iki?Kubera iki bashaka kugura ibicuruzwa byawe? Ese ni kubera ko bihendutse? Ni ukubera ko bitabatwara umwanya? Cyangwa ni ukubera ko bakugirira icyizere? Baza abaguzi n’inshuti zawe noneho ukore urutonde rw’impamvu zituma bagura ibicuruzwa byawe. Reba impamvu ikunze guhora igaruka kurusha izindi.
  • Sesengura abo muhigana: Kuva umaze kugira urutonde rw’ibyo abaguzi bawe baba bifuza ku bicuruzwa cyangwa serivisi zawe, kora urutonde rw’abo muhigana noneho urebe ibikenewe buzuza. Ibi bizatuma ubasha kumva ibintu byihariye biranga ibicuruzwa byawe kandi bikabitandukanya n’iby’abo muhiganwa.
  • Tangaza USP yawe: Iyo umaze kubona impamvu abaguzi bawe bakunda kugura ibicuruzwa byawe aho kugura iby’abo muhiganwa, utegura ubutumwa butangaza USP yawe. Ubu butumwa bugomba kuba bwumvikana, ari bugufi kandi burasa ku ntego. Ugomba kubasha kubutanga mu buryo bworoshye ku buryo abaguzi bawe babasha kubwumva kandi bakaba babasha kubwibuka. Ugomba kwibaza niba izina ryawe ku isoko n’ikimenyetso cy’ubucuruzi cyawe ( logo) bigaragaza neza inyungu ibicuruzwa/serivisi zawe zitanga.    
  • Kora igerageza kandi usubiremo: Iyo umaze gutegura imvugo ukoresha utangaza USP yawe, usaba abaguzi bawe kuvuga icyo bayitekerezaho. Ibi biganiro bigufasha gufata icyemezo ku byerekeranye n’uburyo bwiza bwo kwamamaza ubucuruzi bwawe.

Igitekerezo cyawe cyo gucuruza ikintu kimwe ntikigomba guhinduka hato na hato. Ahubwo, ni ngombwa guhora gihuzwa n’igihe. Impinduka izo ari zo zose zibaho ku byerekeranye n’imiterere y’isoko  cyangwa abo muhiganwa nabo  zishobora kugira impinduka kuri USP yawe. Kubera iyo mpamvu, ugomba guhora witegereza ibigenda biba ku isoko noneho ugakora impinduka zikwiye.