Interested in enhancing your business’ digital footprint? Apply for the Digital Launchpad program today! 


Norwegian Agency for Development (NORAD), in partnership with Africa118, is inviting entrepreneurs to apply for the digital launchpad program. The program will support over 3,000 small and medium-sized enterprises (SMEs) in six African countries including 250 in Rwanda with access to training in financial literacy, digital marketing, and investment readiness as well as support with e-commerce and access to financing. The Digital Launchpad project targets SMEs with less than 50 employees and limited digital marketing expertise with a particular focus on businesses involved in export, agribusiness, and fisheries and agriculture, among others.  


Why should you join the program?  

By joining the program, your enterprise will benefit from the following support:   

  • Receive in-depth digital skills and financial literacy training 
  • Engage in digital marketing campaigns to grow your business 
  • Develop a professional website and a business profile to improve your online visibility 
  • Access to professional emailing services on Google workspace 
  • Participate in expert business mentorship and coaching 
  • Receive assistance in building business networks 


Who is eligible?  

The program is open to SMEs that meet the following criteria:   

  • Legally registered businesses in either Kenya, Ethiopia, Uganda, Tanzania, Rwanda, or Ghana 
  • Employ less than 50 staff 
  • Possess limited digital marketing expertise 
  • Confirm availability to attend the scheduled training, coaching acceleration, and mentorship activities 
  • Demonstrate the willingness to contribute 50% of the cost ($200) for services offered in year 2 and 100% of the cost ($400) for assistance in year 3  
  • Commit to participate for the entire 3-year program duration from 2021 to 2023 

NB: The program will give priority to women and youth-owned businesses.  


How to apply

Eligible enterprises can apply here.  

Applications are received on a rolling basis. 


For more information contact:  

Phone: +254 729 905156