Interested in bringing your business online? Make-IT Africa launches a playbook to support your transition 

Interested in bringing your business online? Make-IT Africa launches a playbook to support your transition 

Make-IT Africa has launched a new resource, the Business Model Playbook, to support entrepreneurs in the process of bringing your businesses online. Globally, digitization has been accelerated by the COVID-19 pandemic, leading many businesses to launch products and services on digital platforms, begin accepting and sending cashless payments, and marketing to new and existing customers using digital tools like social media. Customers are becoming more familiar with these digital interactions, and if managed well by the business, it can be a win-win for customers and entrepreneurs alike. Unfortunately, it may be hard to know where to start in the process of bringing your business online.  

While Make-IT Africa, an initiative from the German Development Cooperation (GIZ), works to promote digital innovation among West and East African entrepreneurs primarily in the digital sector, the playbook can be used by all kinds of businesses looking to bring their businesses online. It explains in detail the different business models that entrepreneurs can use to digitize their products and services and provides specific examples of the models used by popular platforms such as TripAdvisor, Airbnb, Google, and Facebook.   

In addition to helping you understand what kinds of models exist for bringing your business online, the playbook also aims to help you determine how to get there – how to integrate with a platform provider. This includes a toolkit that provides insight into how to adjust existing business models and test assumptions with different business tools like a business model canvas and a strategic roadmap to support you as you map and prioritize objectives and next steps.  

To access the full version of the digital business model playbook, visit Business Model Playbook 

Ministry of Trade and Industry's support to SMEs in Rwanda in the face of COVID-19 pandemic 

Ministry of Trade and Industry’s support to SMEs in Rwanda in the face of COVID-19 pandemic 

The SME Response Clinic spoke with Samuel Kamugisha, the DirectorGeneral for Industry Promotion and Entrepreneurship Development at the Ministry of Trade and Industry (MINICOM). The session sought to understand how MINICOM supports SMEs in Rwanda. The discussion focused on programs and policies the Ministry is implementing to meet the needs of entrepreneurs, particularly in light of the COVID-19 pandemic. During the interview, Director General Kamugisha gave insights about some of the programs and policies the Ministry is currently developing or implementing, such as a new e-commerce policy, the Economic Recovery Fund, and export promotion strategies 

Additionally, Mr Kamugisha highlighted the role the AFCFTA will play in implementing the Entrepreneurship Development Policy and provided information on how entrepreneurs can access information on the Ministry’s interventions. For the full interview, visit: SMEResponseClinic 


Menya Ubukanguramabaga bwa Twiteze Imbere na SME Response Clinic

Menya Ubukanguramabaga bwa Twiteze Imbere na SME Response Clinic

Kuwa 26 Werurwe 2021, SME Response Clinic yatangije ubukangurambaga bwa  Twiteze Imbere bugamije kwemera no kwishimira uruhare ibigo by’ubucuruzi bito n’ibiciriritse bigira mu rugamba rwo kuzahura ubukungu bwajahajwe n’Icyorezo cya COVID-19. Ubwo bukangurambaga bwatewe inkunga n’abafatanyabikorwa ba SME Response Clinic, barimo Ikigo Nyafurika cy’Icungamutungo (AMI), kizatanga amafaranga yo guhitamo abazahatanira igihembo gihabwa ikigo cy’ubucuruzi muri ubu bukangurambaga kugira ngo kibashe kwitabira Gahunda yayo ya Komeza Utere Imbere (Survive to Thrive). Gahunda iha abafite ibigo by’ubucuruzi ubumenyi ngiro, ibikoresho, n’ingamba zo guhangana n’ingorane no gutera imbere mu bihe bikomeye.

Umuyobozi w’AMI mu rwego rw’igihugu, Bwana Malik Shaffy Lizinde, yahawe umwanya kuri Radiyo Rwanda wo gukora ikiganiro cy’iminota 30 kuri gahunda y’Amahumbezi. Bwana Malik yavuze muri make ibijyanye n’ubwo bukangurambaga anasobanura mu buryo bwimbitse  uburyo ibigo by’ubucuruzi bito n’ibiciriritse bikwiye kwitabira iyi gahunda kugira ngo bibashe kubona miliyoni imwe y’amafaranga y’u Rwanda na serivisi z’ubujyanama bizahabwa n’inzobere.

Get to know the Twiteze Imbere Campaign and SME Response Clinic

On 26th March 2021, the SME Response Clinic launched the Twiteze Imbere campaign to recognize and celebrate the role SMEs play in Rwandas road to recovery from the COVID-19 pandemic. The campaign was supported by the partners of the SME Response Clinic, including the African Management Institute (AMI), which will be providing sponsorship to select runners-up of the campaign’s Business Awards competition to participate in its Survive to Thrive programme. The programme equips business owners with the skills, tools, and strategies to navigate challenges and thrive in difficult times.   

AMI’s country director, Malik Shaffy Lizinde, was featured on Radio Rwanda for a 30-minute discussion on the Amahumbezi program. Malik gave a detailed overview of the campaign and highlighted how SMEs could engage with the campaign to stand a chance to win 1 million Rwandan Francs and expert advisory services.  

Call for Application – Smart Cities Innovation Programme 

Call for Application – Smart Cities Innovation Programme 

Invest for Jobs, in collaboration with the Rwandan government and Make-IT in Africa, has organized the Smart Cities Innovation Programme (SCIP) to support the growth of digital urban innovations in Rwanda and beyond. 

The six-month accelerator programme will support high potential tech start-ups from Rwanda and other African countries working in the same field of smart cities. The programme is divided into three tracks: smart mobility, smart housing & fintech for affordability, supporting ten start-ups. 

During the programme, selected start-ups will benefit from individual mentoring, training and intensive networking, matchmaking with international business partners and investors. The call for applications officially opened and will run until the 9th of May 2021. 

SCIP will be implemented in collaboration with various partners, including Volkswagen, Siemens, and the African Business Angels Network (ABAN) so that applicants have access to highly specialised technical expertise. Successful start-up applicants will also have the opportunity to use Green City Kigali, Rwanda’s flagship smart city project, to test their solutions and enter the Rwandan market. 

To be eligible for the programme, start-ups must have already launched their tech-enabled product or service on the African market and have customers. Start-ups should also have a high growth and job creation potential and a positive social and/or environmental impact. Finally, start-ups from Rwanda and/or with female members in management are preferred at equal qualification. 

For more information, visit: Smart Cities Innovation Programme’s website 

To apply for this programme, visit: SCIP Application 

In case of questions, reach out to 




Dissemination of Finscope 2020 Gender Report Webinar

Dissemination of Finscope 2020 Gender Report Webinar

On 16th March 2021, LEAD Rwanda in partnership with AFR will host a webinar via zoom to present findings of the Finscope 2020 Gender Report. The webinar will to convene stakeholders in Rwanda’s financial and women empowerment sectors and act as an opportunity for them to make recommendations along with reflecting on policies and interventions that affect women’s uptake of financial services in Rwanda.


16th March 2021 at 09:00hrs

Register here!